Sales Talk for CEOs: Finding Success Through Channel Partners with Barb Kinnaird (S2:E13)
Alice Heiman
MAY 5, 2022
A microbiologist by trade, Barb stepped in as CEO after a significant company downsize, and she soon discovered there were many other problems in the business that needed fixing. Research in this area led Barb (and the company) to a huge mindset shift: from focusing on product features and end-users, to concentrating on channel partners.
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