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10 Most Popular Marketing Articles of 2018

Zoominfo

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Top B2B Lead Generation Statistics for 2018. Let’s get into it! Keep reading.

Marketing 164
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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage. In a recent blog post, we offered some tips on using Reddit to conduct market research. r/marketing. /r/advertising.

B2B 157
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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

Inbound 184
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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

With a grateful nod to Heinz Marketing , Lifehacker , Inc. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. My company, Webbiquity LLC, provides digital marketing services to help small to midsized B2B tech and professional services companies grow their brands and generate more leads.

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Do You Need Training Even While You are Still Making Sales?

Jeff Shore

I am having flashbacks of 2005…economically speaking that is. If you were in sales in 2005, things were booming. When the market is kind, the majority of sales people relax their behaviors. And then when the market dips, I get training requests to help teams “Get back to basics.”. What if you became market blind?

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Revenue growth in B2B enterprise accounts has always been challenging. Perhaps your marketing team is noticing some new market trends, your customer success team identifies additional client business needs, or your product team is inspired to develop a new offering. 5 Ways to Uncover Strategic Account Revenue.

Account 181
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Marketing vs. Sales: Their Major Difference and How They Work Together

Tenfold

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying : “I hate sports analogies. To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater. The Sales and Marketing Relationship.