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10 Most Popular Marketing Articles of 2018

Zoominfo

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

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What is the Best Sales Process for Increasing Sales?

Understanding the Sales Force

Having founded Kurlan & Associates in 1985 and Objective Management Group in 1990, the only surprise should be that it took so long to combine the two passions and write Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball , in 2005. Is it the concept of SOB Quality?

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It Doesn’t Get Easier!

Partners in Excellence

In 2005, Staples ran a marketing campaign featuring the “Easy Button.” .” But I was struck by this video of Kara Lawson, Duke Women’s Basketball Head Coach, Handle Hard Better. It is human nature to want things to be easier. This thinking seems to persist today, dominating much of what we seek in our work.

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Do You Need Training Even While You are Still Making Sales?

Jeff Shore

I am having flashbacks of 2005…economically speaking that is. If you were in sales in 2005, things were booming. When the market is kind, the majority of sales people relax their behaviors. And then when the market dips, I get training requests to help teams “Get back to basics.”. What if you became market blind?

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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

With a grateful nod to Heinz Marketing , Lifehacker , Inc. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017.

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Understanding the Audience for Local Businesses

BuzzBoard

Differentiating your Digital Marketing agency for Small Businesses Your digital marketing agency can ascend above the rest by customizing its approach to the singular needs and goals of small businesses. Focusing on local businesses and customers will distinguish your services from generic marketing agencies with a broader scope.