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10 Most Popular Marketing Articles of 2018

Zoominfo

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

Marketing 164
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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

Inbound 184
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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

With a grateful nod to Heinz Marketing , Lifehacker , Inc. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017.

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How I Increased My Email Prospecting Response Rate by 1400%

Hubspot Sales

Even if some prospects do read the email, few bother to respond. However, a well-crafted prospecting email is a powerful weapon in any salesperson's arsenal. I used seven principles to take a prospecting email from bad to great, and raised my response rate from 1% to 14% in the process. Would love to explore opportunities.

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Understanding the Audience for Local Businesses

BuzzBoard

Differentiating your Digital Marketing agency for Small Businesses Your digital marketing agency can ascend above the rest by customizing its approach to the singular needs and goals of small businesses. Focusing on local businesses and customers will distinguish your services from generic marketing agencies with a broader scope.

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Apptivo Integration With Google Maps

Apptivo

There was a time when people had to rely on maps or other conventional tools to locate a place, find the distance between two locations, or know further geographic information. With the development in technology, new tools were launched, serving as a better option. Detailed Capabilities. Supported Highlighting Feature.

Google 98
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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Revegy and Finlistics , a B2B sales leadership company that promotes insight-led selling, collaborated on a content series detailing the critical ways in which delivering impactful insights to your customers and prospect positions sales and strategic account teams to develop strategic partnerships. Mark founded the startup Novient, Inc.

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