Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue. demand-gen argument makes for engaging social conversation, the reality of the situation isn’t so black-and-white. Nothing gets people riled up like a good old-school rivalry.
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