The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing 71

Marketing Social Media Webinar Metrics Media 71

Increase Sales

AUGUST 3, 2013

However for most small businesses to sales professionals, this is just something to grab the attention of the potentially unknowledgeable buyers and to sell them something that may not increase sales because those 60,000 unique visitors are not their ideal customers. years I have been engaged in Internet marketing with the last 2.5

Ideal Customer Profile 122

Ideal Customer Profile Social Media Advertising Advertising 122

Hubspot Sales

FEBRUARY 1, 2021

These entrepreneurial ventures sometimes involve purchasing smaller businesses that can meet the needs of existing target markets. Between 2010 and 2011, the company averaged one acquisition per week of smaller businesses, and many Google services originated as products first sold by these companies. Buyer Entrepreneurship.

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Company Scale Small Business Small Business 103

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions.

Collateral 84

Collateral Promotion Comparison Margin 84

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. That was pretty much it.

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Media Marketing Advertising Advertising 40

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. In 2010 we were recognition as one of the fastest growing private companies across the nation and as a Florida Company to Watch.

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Sage Microsoft Advertising Advertising 58

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Igniting Sales Transformation

JULY 18, 2018

In their Growing Buyer Seller Gap report , CSO Insights notes that only 53% of salespeople are meeting or exceeding their sales quotas. One big reason this is happening is that there is a huge gap – or disconnect – between what buyers want and expect from salespeople. That’s not good news. As a sales executive, Ms. www.konposit.com.

Microsoft 48

Microsoft Customer Hiring Oracle 48

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Delicious Sales

MAY 2, 2012

Marketing (6398). Advertising (694). Buyer (2086). Advertising (694). 2010 (1988). Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Selling Skills (528). Incentives (379).

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Lead Rank Leads360 Lead Scoring Top of Funnel 99

Tony Hughes

FEBRUARY 19, 2018

It is especially relevant for sellers because the biggest competitor we face today is buyer apathy or the status quo that often results in the delaying or abandoning a purchasing initiative. It has applications for commanding a united front with your sales and marketing strategy. You have credibility in your market.

Airlines 66

Airlines Scale B2C Face-to-face 66

Platinum Rules for Success

MARCH 22, 2017

The upshot of these market influences is that the differentiated products of yesterday are the commodities of today. Differentiation is, however, the only way to be successful in today’s market. They approached the market as a “numbers game,” delivered a canned pitch to as many prospects as possible in the shortest amount of time.

Scale 48

Scale Up-Sell Referrals Objections 48

LeadFuze

AUGUST 5, 2021

Unbiased, detailed content for both buyers and sellers from a range of informed authors. How to Make Sales and Marketing Meetings More Effective and Impactful. Leah Bell is the Content Marketing Specialist for SalesLoft. Direct Mail Marketing: What it is, Why Snail Mail Works, and How to Execute it. WoodPecker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

SEPTEMBER 9, 2010

A recent Forbes Insight research survey indicates that despite the impact of two economic downturns in the past decade and current economic pressure to deliver bottom-line results, Marketing Executives are still more focused on the "big idea" , left brain creative to drive marketing strategy, vs. the quantified ROI, right brain impacts.

ROI 40

ROI Strategy Marketing Face-to-face 40