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Case Study: How a Company Hurt its Business with a Change in the Comp Plan

SBI Growth

This is a story of how a bad comp plan can ruin a sales force. In 2011, P&O Cruise lines cut is commission rate from 12% to 5%. The CEO was upset with the rampant discounting used by his sales team. The sales force revolted and sales plummeted. To right the ship (pun intended), he hired a new head of sales.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. Texting: A new frontier in sales. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. With an estimated 9.6

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The 5 Top Media for Cold Prospecting

Pointclear

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

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Must Have iPad App for the Mobile Sales Rep

Fill the Funnel

“ Must Have ” iPad app for the mobile sales rep might seem a bit strong but not in this case. Powerpoint slide decks are a significant part of the daily selling activity of sales people worldwide. so for now just accept the fact that PowerPoint slides are a key component of every sales tool bag.

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3 tips for leveraging SMS in the sales process

Velocify

New study reveals that texting messaging at the right point in the sales process can drive significant conversion gains of up to 328%. Download your copy today. With the large volume of flashy new mobile apps out there, the original mobile app, text messaging , has been largely neglected by sales professionals in their selling efforts.

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The 54 Sales Leaders You Should Get to Know in 2020

Crunchbase

This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” We realize, after speaking with several sales leaders, that this methodology excluded some of the most impactful sales leaders, especially those from underrepresented backgrounds. VP of Sales at Mixpanel. Jordan Arogeti. Meka Asonye.