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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 133
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3 Ways to Increase Revenues with CRM

Score More Sales

There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM. The “S” stands for social, and indicates that a CRM system has the capability to interact with and bring in social media content right into customer and prospect records.

CRM 291
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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. 2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest.

Strategy 171
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Cold Calls Warm With Research in Advance

Score More Sales

We are assuming you are doing inbound marketing in your b2b business. The archived audio is an hour long and I promise that if you listen to it, you’ll pick up a tip or a tool you didn’t know about – since all of us on the panel took notes as well. Look into “advanced search”. ” (A trick question?).

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6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

There are a million tools out there (Zoominfo) to help with that. He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. Badass Content to Help You Sell More.” # KeenanTakeover ”. Keenan’s response? Only do what helps you sell.

Journal 171