Letting Others Shine Can Get You Sky-High Referral Rates
Sales and Marketing Management
JUNE 19, 2018
Author: John Ruhlin Decades ago, sales professionals hit upon a mantra to understand how to woo prospects: “What’s in it for me?” Such a negative viewpoint only fosters a feeling of distrust for sales experts, making it tough to close deals and garner referrals. Don’t focus on a speedy sale. Want proof of this attitude reversal?
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