Remove 2016 Remove Lead Generation Remove Marketing Remove Software
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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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Only 2% of B2B Marketers are Using Marketing Automation to its Full Capacity

Pipeliner

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals? In today’s article, we’ll examine the pros and cons of chatbots for B2B lead generation.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. Making Persona-Based Marketing Feel Fresh.

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Thank You

No More Cold Calling

To express my gratitude and celebrate this milestone, I am offering my No More Cold Calling book for 99 cents from the Kindle store for one day only: April 14, 2016. Simply go here on Thursday, April 14, 2016, between 12:01 a.m. Director of sales strategy at a large B2B software company, Amy is tenacious. and 11:59 p.m.

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12 Key Benefits CRM Systems Provide to a Business

Hubspot Sales

Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software. When you choose the right CRM for your industry, business type, reps, and customers, it's simple to to reap the many benefits from this software.

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Customer Engagement Strategies for Millennials

LeadBoxer

When assessing who to target in your lead generation efforts, it’s important to find the right demographic best suited for your offerings. Additionally, it involves an assessment of the industry, competitors, and other market variables. It’s best to be patient and focus on a lead-nurturing approach.