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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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Correct Course Now: 10 tips to keep 2017 on track

Sales and Marketing Management

Even if you started 2017 with specific, measurable goals, what happens when you fall behind? If you’re focused on reducing your cost-per-lead at the expense of driving more of the right leads into the sales pipeline, you might have two problems. Better align incentives. Goals are one thing, incentives are another.

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Just Out! Our Top 20 Sales Tech Vendors to Follow at Dreamforce #DF17

SBI

Dreamforce 2017 is just around the corner. Aviso @AvisoInc Aviso is one of the industry’s most powerful forecasting and sales visibility platform with real-time sales dashboards, AI-powered forecasts, automated rollup, pipeline value predictions, and data-driven insights. 6-9 in gorgeous San Francisco.

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How to Foster Transparency in Sales: A Guide for Sales Ops

The Spiff Blog

This is especially risky in sales, where disconnected data can have serious repercussions on your pipeline and revenue. In fact, the percentage of firms identifying themselves as data-driven had declined over the past three years, from 37% in 2017 to 31% in 2019 ( source ). Pipeline and revenue generation slow.

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Are You Using Your Sales Performance Data Effectively?

Xactly

But to start, consider the following metrics in your sales performance analysis: Quota attainment: In 2017, the average quota attainment was 55 percent and this number is continuing to fall (yikes!). Your pipeline and lead response times will help identify problem areas in your sales funnel. Incentives drive behavior.

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23 Sales Productivity Statistics to Inform Your Enablement Strategy in 2023

Mindtickle

just 47% in 2017 — and they can include different buyer roles—champions, influencers, decision-makers, users, or ratifiers—from multiple departments. from 16 to 17 between 2017 and 2019), the number of buying interactions during the pandemic jumped from 17 to 27. Forrester’s 2021 B2B Buying Study ). Forrester’s 2021 B2B Buying Study ).

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SLAMMED! Sales Mgmt Boot Camp

Your Sales Management Guru

My pipeline is full, but nothing is closing I don’t think my compensation plan is working. We start September 22, 2017 Sales management is one of the most rewarding jobs in business when you know what to do and how to do it. Compensation and incentive strategies. Pipeline management strategies.

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