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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant.

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4 Proven Sales Techniques for Selling to an SMB Customer

Hubspot Sales

You can easily generate prospects and/or leads when selling to SMBs. Picture this: you’re a business owner who’s new to PPC advertising. Pick up a list of habits to drop with these stupid sales tactics to abandon in 2020. It’s easier to get in touch with key decision makers when you target SMB companies. This represents 99.7%

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How to Write a Business Proposal [Examples + Template]

Hubspot Sales

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. Solicited Business Proposals : Solicited business proposals are requested by prospective clients so that they can decide whether to do business with your company. Specificity is key here. Share your qualifications.

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The top 5 virtual event software platforms of 2020

Nutshell

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. The top 5 virtual event platforms of 2020. Are you falling off your prospects’ radars?

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. Sales Development and Prospecting. Fanatical Prospecting. Combo Prospecting. High-Profit Prospecting. Predictable Prospecting. Prospects never control anyone who has mastered David Sandler’s 7-step program for top sales. The Challenger Sale.

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Top 5 Virtual Event Platforms of 2020

Nutshell

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. The top 5 virtual event platforms of 2020. Are you falling off your prospects’ radars?