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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

The following is our list of the five best conferences to attend in 2020: 1. Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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G-whiz

Sales and Marketing Management

For starters, the super-fast speeds will create new opportunities for transferring huge amounts of data, whether that’s offering downloads of complete inventory lines, creating high-definition video demonstrations, or streaming live from a tradeshow or your own HQ. It’s exciting to look forward and anticipate what might be.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Burger King: In 2020, Burger King stirred up controversy with its “Feel Your Way” ad campaign. Are you a marketer looking for a quick and dirty way to boost sales?

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Making Sense of a ‘Weird’ Labor Market — What Recruiters Need to Know

Zoominfo

That leaves the labor force one percentage point below its February 2020 level, showing some lingering effects of the pandemic. million job openings of February 2020, showing a still-robust demand for talent. Job Openings The number of job openings dropped from 11.3 million in May to 11 million in June and landed up at 11.2

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4 Proven Sales Techniques for Selling to an SMB Customer

Hubspot Sales

Picture this: you’re a business owner who’s new to PPC advertising. Actually, let’s go ahead and run some A/B tests to figure out what works best for your account -- we might start off with relatively high CPAs in the first month or so, but we can definitely increase your CTR to push down your CPA in the long run.". Yes, yes, and yes.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. Then, last year, Forrester Research predicted that 1 million B2B salespeople will become obsolete by 2020, lost to e-commerce.

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