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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The following is our list of the five best conferences to attend in 2020: 1.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. You get it.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

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Making Sense of a ‘Weird’ Labor Market — What Recruiters Need to Know

Zoominfo

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. That leaves the labor force one percentage point below its February 2020 level, showing some lingering effects of the pandemic.

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G-whiz

Sales and Marketing Management

There’s little doubt that the high-speed capabilities 5G will eventually provide will change how consumers use mobile technology and how businesses go to market. Marketer should keep in mind that whatever they do with their newfound capabilities should make sense. It’s exciting to look forward and anticipate what might be.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.

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4 Proven Sales Techniques for Selling to an SMB Customer

Hubspot Sales

Picture this: you’re a business owner who’s new to PPC advertising. You reach out to a marketing agency because you want to get started with running Google Ads, and here’s what they say to you…. Pick up a list of habits to drop with these stupid sales tactics to abandon in 2020. Don’t throw too much jargon at your customer.