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Seven Sales Leaders on the Challenges They Overcame in 2020 & Their 2021 Predictions

Hubspot Sales

Ask any salesperson if they’ve had a tough 2020, and you’ll get a resounding “ Yes.”. I interviewed seven sales leaders from across the country to better understand how they overcame the challenges of 2020, what challenges they expect to encounter in 2021, and how they recommend readers combat both.

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3 Imperatives for Engaging Today’s B2B Buyer

Allego

As a perennial top performer for twenty-five years in the pre-pandemic, in-person selling era, Michael was skeptical about whether he should embrace the concept of virtual selling when his company announced a work- from-home policy in March 2020. Balancing Selling and Buying Cycles: What Good Selling Is.

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Drawn-Out Sales Cycles: What to Do When Selling Stalls

Zoominfo

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Sellers have heard it before: time kills all deals,” Neu says.

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How to Boost Your B2B Sales Quickly in 2020

MarketJoy

Focus on the complete buying cycle. Buying cycle is not the same as it uses to be years back; it’s changing. Often, salespeople think that selling is all about pitching their product or services to prospects. It’s to facilitate and educate the prospects. It has become more decentralized. Talk confidently.

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Marketing KPIs are changing. Here’s why.

Zoominfo

In 2020, that figure was down to 47%. “Using marketing-sourced pipeline as a KPI oversimplifies the complexity of the B2B buying cycle,” she says. For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit?

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How To Use Sales Dialers To Close Deals Faster

Zoominfo

Compile lists of customers at the key point in the life cycle Automatically put customers on a call list Automatically dial their numbers at the right time. link] — ZoomInfo (@ZoomInfo) March 30, 2020. Streamlined Prospecting. That way, they have more time to prospect. How Sales Dialers Help Close Deals Faster.

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The Daily Briefing: April 2, 2020

Chorus.ai

One change to the sales process is that buyers can get further along the buying cycle without interacting with an Account Executive. Qualify your prospect as much as you can and understand where they are at. “We can interpret this to mean that the sales community isn’t conducting discovery the way they used to,” explained Jim.