Message to Account Based Sales Teams: Your Humanity Is a Competitive Advantage
No More Cold Calling
JANUARY 11, 2018
Neither are account based sales teams. When they’re asking for referrals, they should never ask on social media or in any other digital format. Most of my clients tell me they’re pissed (their words, not mine) when an account based sales rep sends a digital referral request and just assumes they’ll provide one.
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