Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

FEBRUARY 25, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

B2B 207

B2B Social Media Advertising Advertising 207

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

SBI Growth

AUGUST 26, 2013

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Recognize when their advertising agency is ‘dead’ to sales, and 2.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

Sales and Marketing Management

MARCH 25, 2019

Customized responses will become essential. The B2B market needs to become as customer-centric as the B2C market. With cutting-edge digital tools, considerably smaller sales teams can gain much more knowledge about their customers and how they intend to use their products. Different users need different sales strategies.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Get a Demo What Are Customer Pain Points, And Why Are They Important?

Intent Signal 100

Intent Signal B2B Customer How To 100

BuzzBoard

NOVEMBER 8, 2023

The two distinct realms of B2B and B2SMB stand out as pillars of commerce. B2B, or business-to-business, typically targets larger enterprises, including multinational corporations, that require substantial volumes of products or services. What Is B2B?

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

JUNE 25, 2018

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. The good news is, there’s no shortage of ways to leverage video to create unique B2B content.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Lead411

SEPTEMBER 19, 2023

Compare the best B2B Email Finders for Sales Leads A powerful email finder can make the difference between closing deals and chasing dead-end leads. While several email finder tools exist, Lead411 stands out as the top choice for B2B sales. offers a suite of tools for B2B sales and marketing, including email finding capabilities.

B2B 98

B2B Leads Marketing Qualified Lead Lead Generation 98

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). As that number grows so does the opportunity to reach potential customers in new ways. If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform.

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

B2B 180

B2B Retail Segment Scale 180

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV? Your first IGTV campaign. Product demonstrations?— ?

B2B 205

B2B Marketing Video B2C 205

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. Time-to-value with ABM has been a big challenge,” Pillai says.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

LeadBoxer

JULY 18, 2021

A crucial part of successful lead generation is the customer journey map. Not only will customer journey mapping help contribute to successful lead management, but it will also help to improve your overall customer experience. B2B companies rely on customer experience for conversion rates. What is Lead Management?

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Custom attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. In fact, there are more than a handful of attribution models marketers use to track their customer journeys. . Here’s where it gets a little more complicated.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

OCTOBER 5, 2021

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

DECEMBER 5, 2018

r/advertising. /r/Entrepreneur. Redditors reject obvious promotion because the platform is built on organic discussion between human beings, not between marketers and customers. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?”

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

AUGUST 26, 2019

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Customers buy — and continue to buy — from brands they’re emotionally connected to.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). Keep reading!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Lead Rank 103

Lead Rank Lead Scoring Ideal Customer Profile Customer 103

eGrabber

JULY 10, 2023

LinkedIn is a powerful platform for B2B companies to connect with their target audience, generate qualified leads, and build thought leadership. By implementing effective LinkedIn strategies, businesses can enhance their brand visibility, attract new customers, and grow their bottom line.

Lead Generation 52

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 52

SendBuzz

MAY 1, 2023

C onsumers today want highly customized experiences that cater to their needs in today’s data-driven world. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

C onsumers today want highly customized experiences that cater to their needs in today’s data-driven world. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

NOVEMBER 5, 2018

Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies. How to Get More from Your B2B Data. Don’t buy data you don’t need.

B2B 154

B2B Data Vendor Discount 154

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

Influencer 157

Influencer B2B Hiring Lead Generation 157

Pointclear

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B 203

B2B LinkedIn PointClear Marketing 203

eGrabber

JUNE 9, 2023

Generating B2B leads on LinkedIn can be a powerful way to grow your business. In this blog post, we’ll share seven actionable tips that can help you attract and engage with your target audience on the platform, generate B2B leads on LinkedIn, and ultimately leading to more B2B leads for your business. Try for Free!

LinkedIn 52

LinkedIn B2B Sales Qualified Lead Lead Rank 52

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Crunchbase

MARCH 16, 2022

This article will discuss the strategies Peloton, and other successful D2C brands have implemented to grow and maintain their customer base. We’ll also touch on how the D2C model can be leveraged to the advantage of B2B-based businesses and sellers. The company’s system is built around making oral hygiene easier for their customers.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

Zoominfo

APRIL 9, 2019

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits Of YouTube For B2B Marketing Before we jump into the guide, we want to provide you with a few benefits of using YouTube for marketing initiatives. We say yes! Let’s get into it!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? And 44% of millennials prefer no sales rep interaction at all in a B2B setting.

Customer 130

Customer Social Media Top of Funnel Loyalty 130