Zoominfo

DECEMBER 5, 2018

r/advertising. /r/Entrepreneur. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Test and update your attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. They click the ad and ultimately read the blog post.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

FEBRUARY 7, 2018

And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. As many users report, you were more likely to see irrelevant ads, than you were to see content you were actually interested in. How will Facebook’s new algorithm impact your B2B business? Keep reading!

B2B 180

B2B Strategy Buyer Persona Marketing 180

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance of broadcast radio shares his insights on how radio can prove to be a valuable marketing tool for B2B sales.

B2B 75

B2B Tools Marketing Advertising 75

Pointclear

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. as much as 90%?—?for Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Sales and Marketing Management

JUNE 17, 2020

Author: Kristen Powers You have seen the mantra in the news, via advertisements and throughout social media: “We are all in this together.". And this new hybrid team will report into one leader who has a foot in both camps. . based B2B digital marketing agency. Create a hybrid role that is a mix of both disciplines.

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

No More Cold Calling

JULY 13, 2021

The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. Salespeople continually struggle with reaching B2B decision makers. What’s Standing Between Sellers and B2B Decision Makers. Why It’s So Hard to Reach Decision Makers.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Test, report, and evolve. Own your social media strategy.

Hiring 174

Hiring Social Media Media Distribution 174

LeadBoxer

JULY 18, 2021

B2B companies rely on customer experience for conversion rates. This article will cover the best practices for B2B lead generation. Read on or jump ahead to these topics: Distinguishing Between B2B and B2C. Distinguishing Between B2B and B2C Customers. The Basics of a Customer Journey Map. What is Lead Management?

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Sales and Marketing Management

SEPTEMBER 28, 2020

B2B Sales Operations Are Changing for Good. The B2B Future Shopper report surveyed over 200 B2B professionals and found many businesses have shifted away from sales representatives in favor of eCommerce. A LeadMD survey of US B2B companies observed that over half of respondents are still in the market for purchases.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

OCTOBER 31, 2018

B2B influencer marketing. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). So, why aren’t more B2B companies jumping on the influencer bandwagon? What is B2B influencer marketing?

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

JUNE 20, 2018

Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more. Advertising. 3. Advertising. Although we’ve already discussed social advertising, that only covers a fraction of the available digital advertising platforms. Affiliate Advertising.

Marketing 170

Marketing Social Media Advertising Advertising 170

Lead411

JUNE 22, 2023

Additionally, we will consider databases that cater specifically to B2B contacts with verified emails and direct dial offerings. Provides intent data to identify potential buyers based on their online click advertisement activities. No guarantee of accuracy of data Some users report occasional inaccuracies in contact details.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. Here are five stages that a buyer can be in at any time (plus ACTION tips to make your B2B buyer’s experience phenomenal at every stage).

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.”

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

AUGUST 9, 2018

On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). A massive part of B2B marketing is content creation.

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. Here are five stages that a buyer can be in at any time (plus ACTION tips to make your B2B buyer’s experience phenomenal at every stage).

Customer 130

Customer Social Media Top of Funnel Loyalty 130

SugarCRM

FEBRUARY 11, 2020

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. 8 Steps to Help You Master Paid Social Media Advertising.

Social Media 26

Social Media Advertising Advertising Media 26

Hubspot Sales

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. Consumer perspective: Facebook is the most trusted social shopping platform among consumers , and they also report it offers the second-best in-app shopping experience.

Social Selling 102

Social Selling Channels Social Media ROI 102

Zoominfo

OCTOBER 5, 2021

They may understand the importance of marketing data, but they know creativity breeds success that can’t be found in spreadsheets and reports. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. How to Retarget Your Audience with Digital Advertising. However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Not All Web Traffic is High Quality.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Live webinar vs. recording views.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales and Marketing Management

JUNE 30, 2017

If you want to get in touch with us, please email,” states a note above three different target audiences: General, Advertisers (they produce podcasts) and Press. So I decided to pose as an interested advertiser through email and got a same-day reply. I used the press email, but didn’t hear back after a week.

Airlines 136

Airlines Face-to-face Advertising Advertising 136

MTD Sales Training

SEPTEMBER 9, 2011

Launched in 2003, LinkedIn reports to have more than 120 million registered members in over 200 countries worldwide. Elevating business networking to the highest e-level , LinkedIn also affords users the opportunity to forge new relationships by advertising, posting articles and participating in industry specific discussion groups.

LinkedIn 120

LinkedIn B2B Leads Marketing Qualified Lead 120

Sales and Marketing Management

MAY 14, 2017

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. When ABM has been in use for at least a year, 60% of users reported a revenue increase of at least 10%, and 19% of users reported a revenue impact of 30% or greater.

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Pipeliner

APRIL 14, 2019

Whether a company is B2C or B2B, marketing has moved into cyberspace. One of these is how to align the marketing and sales functions of a B2B company. Traditionally, marketers have generated leads through advertisements, emails, social media presences, etc. It’s a digital world. These figures cannot be ignored.

Top of Funnel 72

Top of Funnel B2B Company Marketing 72

HeavyHitter Sales

JULY 23, 2017

This is the first of a series B2B Buyer Persona Research articles. I recently conducted an extensive research project of B2B Buyers t o understand how they perceive the salespeople they meet. What are the implications of nearly two-thirds of B2B salespeople being considered as average or poor? This Steve W.

Lead Rank 68

Lead Rank Lead Scoring Buyer B2B 68

Zoominfo

APRIL 30, 2018

Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Google Analytics and candidate surveys can provide a full report of assisted or view through conversions– in other words, a comprehensive view of channels that influenced an application. Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

SugarCRM

FEBRUARY 11, 2020

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. 8 Steps to Help You Master Paid Social Media Advertising.

Social Media 20

Social Media Advertising Advertising Media 20