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Social Media Advertising for B2B Companies

Pipeliner

In this Expert Insight Interview, Kevin Urrutia discusses social media advertising in a B2B context. Kevin Urrutia is the founder of Voy Media , a performance-based, full-service agency that does a lot of work in social media advertising. This is mainly because many people still have a “scattergun” approach to this marketing channel.

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The Future of Mobile Commerce: the Powerful Sales Channel (video)

Pipeliner

In a recent podcast episode, industry experts John Golden from Sales POP Online Sales Magazine and Pipeline CRM and Campbell Paton, co-founder and CEO of Store Lab , discussed the future of mobile commerce and the shift towards app commerce. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

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How CRM Data Can Enhance Tenant and Client Relationships

Act!

But to meet their expectations, you’ll need management tools like an integrated Customer Relationship Management (CRM) system that empowers you to make data-driven decisions and personalize your customers’ experiences and journeys with your business. Why use a CRM for property leasing?

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Top 5 Strategies to Market Product-Based Advertising (video)

Pipeliner

In this expert insight interview, Aman Ghataura discusses “ The Top 5 ways to market, Advertise & Promote a product-based business”. This Expert insight Interview Discusses: Effective market strategies to advertise your product. Product-based business Advertising Challenges. He is CSMO at Pipeliner CRM.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Table of Contents Understanding ROI in the context of trade shows How to measure ROI from trade shows Utilizing your CRM to enhance trade show preparation Not seeing a positive ROI from trade shows? Utilizing your CRM to enhance trade show preparation Your CRM is one of the best tools for making the most of trade shows.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics.