A Bold New Model for Launching Brands in a Market that Demands Speed and Certainty
Sales and Marketing Management
DECEMBER 14, 2018
It could be anything from a breakthrough package design, an event, a new retail approach, genius bar, pop-up store, or a social media initiative. Assessing an idea while looking at how it could manifest itself in market enables those involved, client-side and agency-side, to better determine where and how to invest time and money.
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