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The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. The most effective way to use B2B social selling is to create thought-leading content like blog articles (like this one), videos, and podcasts, and then share them to your social networks. It’s not advertising.

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The Ultimate List of Marketing Podcasts

Zoominfo

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Each episode runs less than an hour and contains the following segments: Content marketing in the news, rants and raves, and this old marketing example of the week. The Blogging Millionaire.

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

If you’re a regular reader of our B2B blog, you already know the drill. Rather than focusing on a general audience, customer-centric marketing places the focus on the customer as an individual. Although many businesses think they provide great customer service—the reality is, they don’t. It’s that time again.

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#1 Way Salespeople Destroy Profit | Sales Motivation and Sales.

The Sales Hunter

As if offering a discount right up front wasn’t a big enough mistake, the salesperson went on to give the customer an even bigger discount when they were slow to respond with their decision. Did the customer wind up buying? The problem is they gave up nearly 50% of the profit they should have made.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

In a recent blog post, we offered some tips on using Reddit to conduct market research. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. r/advertising. /r/Entrepreneur. Invest in Reddit Advertising. r/marketing. /r/advertising. r/Entrepreneur. /r/SEO.

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How to Get More Value From Your B2B Data Purchase

Zoominfo

For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Determine what services your price includes. Many times, vendors advertise a low cost per record to bait buyers. If something sounds fishy or isn’t inherently clear, speak up!

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Mastering Sales Strategies (video)

Pipeliner

This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale. This approach reflects the ongoing nature of customer relationships and emphasizes the importance of nurturing these connections over time.

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