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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Hiring 174
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Removing some sales drudgery with AI

Sales 2.0

Add a title that reflects the purpose of the proposal, such as “Digital Media Services Proposal.” Outline your proposed strategy, emphasizing how your digital media services will help the client achieve their goals. It’s about how good the selling was to all the decision-makers involved in the buying process.

Proposal 221
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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. From there, it’s easy to glean information on them to use for future advertising campaigns. Unfortunately for ad planning, privacy comes before usable ad data. What does this mean for your client?

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5 Successful Lead Generation Strategies

Zoominfo

They may even extend to your social media and email strategy. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

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Mastering GTM Strategy: A Comprehensive Guide to Success

Lead411

Advertising and Public Relations: To increase brand recognition, generate leads, and boost sales, you need an all-encompassing advertising and public relations strategy. Finding the most likely to convert decision-makers and influencers is a breeze with access to millions of accurate and current records.