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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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Why You Need Social Influencers

Sales and Marketing Management

Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors. Some B2B brands are already aboard the social influencer bandwagon and on their way to increased revenue and awareness. What has allowed social media influence to help these brands generate B2B sales? The answer isn’t complicated?—?

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?

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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision. The Influence of Impulse Buying A considerable percentage of purchases made by consumers are not preplanned but are instead impulse buys. POP displays stimulate and capitalize on this impulse buying behavior.

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Influence of Content Marketing

Pipeliner

It’s shifting away from the traditional advertising format and becoming: educational. How can content marketing be used today to influence prospects and customers? John Hall, author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You , has some powerful advice on the subject.

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Why Third-Party Reviews Should Be Part of Your Go-To-Market Strategy

Sales and Marketing Management

Author: Rachel Krug It’s no surprise – buyers are more educated than ever, with new information available daily to influence decision making. Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising. As a result, businesses have learned to trust display ads less.

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