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How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

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How to Nurture Prospective Leads through Remarketing Advertising

SBI Growth

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. This cookie is then leveraged to buy advertising from Google that presents your company’s ads on other websites they frequent in the future. What is Remarketing?

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5 Successful Lead Generation Strategies

Zoominfo

It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages.

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Researching Google Ad Keywords for Local Business Clients

BuzzBoard

As salespeople at a digital agency, your primary objective is to generate profitability for your clients. Google Ads transcend traditional advertising methods by providing measurable results on a local scale, making it an exceedingly effective strategy for small businesses looking to boost their reach.

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The Power of Sales Intelligence #3: Lead generation

DiscoverOrg Sales

So lead generation tools are critical to supporting a company’s growth objectives. Skip our 7-part blog series and go straight our new ebook: The Power of Marketing and Sales Intelligence – 7 Ways to Fuel Faster Growth. Turn events into a lead-gen opportunity. Marketing can also take advantage of intelligence in the event space.

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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

Our core services cover five areas: SEO, online advertising, social media marketing, content marketing, and influencer marketing. What are your social selling goals, objectives, and strategies? Events, social media activity (primarily Twitter and LinkedIn), calls, coffee, Zoom meetings…they’re all part of the process.

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How to Optimize Digital Marketing Campaigns for Small Business Clients

BuzzBoard

This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Understanding their pain points and goals will empower you to recommend personalized solutions that align with their unique business objectives.