Why You Can’t Automate Relationship-Building in Account-Based Sales
No More Cold Calling
MAY 25, 2017
In the “Mad Men” days, the people with the biggest advertising budgets sold the most product. Look at the average B2B Twitter feed—it’s 1950s broadcast in a modern social media wrapper! I was checking out a “Digital Practice” on Twitter the other day, and their feed was all about them. I asked a question on Twitter.
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