article thumbnail

Budget Allocation Strategies for Local Paid Advertising Excellence

BuzzBoard

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

article thumbnail

Tactics to Guarantee Your Team Will Dominate the New Year

Sales and Marketing Management

Author: Mark Thacker With Thanksgiving over and January fast approaching, sales leaders and teams are pivoting their focus to next year. Sales by customer segment: Analyzing this percentage helps inform your advertising strategy. By tracking this, your team will be able to identify which products are more profitable.

Guarantee 199
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

And therefore affords marketers the flexibility to pivot messaging, positioning and value proposition in real time as our world continues to rapidly change. A PR Week survey reported that 39% of marketers do not feel confident about choosing the right influencers to work with.

article thumbnail

Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

As salespeople at digital marketing agencies, addressing these concerns head on is pivotal. Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. Or how to articulate your agency’s data reporting procedure in a comprehendible manner to a small business owner?

article thumbnail

Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

With Google’s massive reach and influence in the online world, understanding how its advertising platform can be leveraged for lead generation and increased web traffic is crucial. It’s not just about quantity, but also quality. which can greatly aid this endeavor. Auction Insights: A Game Changer?

article thumbnail

How Can I Use Mobile Marketing to Sell to Small Business?

BuzzBoard

By choosing user-friendly website designs, relevant SMS updates, or attention-grabbing in-app advertisements, small to medium-sized businesses (SMBs) can ensure they’re utilizing mobility to their advantage. Local businesses often lack large budgets, making it crucial for them to see substantial returns on their investments.

article thumbnail

How to get referrals and testimonials from satisfied small business clients?

BuzzBoard

They lend credibility, foster trust, and often play a pivotal role in persuading prospective customers. Consider the following statistic: 92% of consumers trust recommendations from friends and family above all other forms of advertising, according to a Nielsen report.