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Responding to the Digital Sales Shift

Sales and Marketing Management

Buyers have increasingly embraced completing their own research for years. Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Is it necessary to train sales reps on new skills?

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The ROI of Reducing Business Risk Through Sales Training

Allego

In a previous post, The Hidden ROI of Sales Training , I described certain ROI as being “hidden” much of the time. This particular word comes to mind because sales training teams often overlook entire categories of real business value they deliver when conducting payback analyses of their programs.

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Sales Ethics – Becoming a Moral Millionaire

Shari Levitin

Back in those days, we purchased airline tickets at the airport ticket counter. Years ago, a large hospitality company hired my team to build a comprehensive training program for over one hundred of their sales sites. Of course, there was no Internet. I clearly remember the sign above the counter: HONOLULU. ADULTS: $350. The good news?

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Sales Ethics – Becoming a Moral Millionaire

Shari Levitin

Back in those days, we purchased airline tickets at the airport ticket counter. Years ago, a large hospitality company hired my team to build a comprehensive training program for over one hundred of their sales sites. Of course, there was no Internet. I clearly remember the sign above the counter: HONOLULU. ADULTS: $350. The good news?

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Sales Training Article about Selling in the Post-Internet Age

Customer Centric Selling

Sales Training Article: Selling in the Post-Internet Age By Geoffrey James, INC. Historically, buyers relied on vendors to provide product information and expertise, usually in the form of product/benefit presentation that provided information the buyer needed in order to make an intelligent decision. That is no longer the case.

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Sales Tips: Don't Scare Buyers into Making "No Decision"

Customer Centric Selling

Sales Tips: Don't Scare Buyers into Making "No Decision". First they lure you in and make you feel beholding to them by giving what are theoretically free trips, meals, airline tickets, etc. In my mind, before a seller has earned the right to close, he/she should know that the buyer has the authority to commit.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

Buyers have increasingly embraced completing their own research for years. Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Is it necessary to train sales reps on new skills?