article thumbnail

The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Keep reading! Determine your top traffic sources. Use the right keywords.

Analytics 208
article thumbnail

Unlocking Growth With CRM-Powered Predictive Analytics and Sales Forecasting

Nutshell

Customer relationship management (CRM) software is a multifaceted sales and marketing tool that can help you elevate your sales and revenue. With advanced CRM techniques like predictive analysis and sales forecasting, you can gain powerful insights to inform your decision-making and improve your business strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. The importance of marketing analytics tools can’t be underestimated.

article thumbnail

A Step-by-Step Guide to Sales Analytics & the Best Tools for It

Hubspot Sales

The term "sales data analysis" can sound a bit overwhelming — all three words, individually, can be imposing in their own right. And "analysis" sounds like a process that requires skills you might not have and considerable effort you'd rather not put in. Sales" is a difficult line of work to master. Let's jump in.

Analytics 138
article thumbnail

The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot Sales

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. To do this, you must first ask, “Where are my prospects coming from?”

article thumbnail

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. is a familiar refrain.

Analytics 164
article thumbnail

Integrating Your CRM With Web Analytics and Tracking Tools

Nutshell

With web analytics and tracking tools, you can keep an eye on how and where people interact with your website. Integrating your customer relationship management (CRM) software with web analytics and tracking tools gives you a more comprehensive view of user and customer behavior.