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Stop Buying Digital Snake Oil for Your Account Based Sales Team

No More Cold Calling

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. He complained to me that his prospect in Paris had arranged a meeting with all the key decision-makers, but the prospect had only given him four days’ notice. Read the rest of the article.) .

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4 Advanced Social Selling Tips for B2B Pros

Crunchbase

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. B2B marketers are catching up with the B2C space in using social media to drive revenue.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Enough buyers will be happy to tell you about the articles and reviews they read, and you’ll start to generate a very useful picture of how people conduct their research.

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5 Ways to Close the Credibility Gap When Your Prospects Don’t Already Know You

Sales Hacker

Credibility helps you stand out and build trust with prospects who are complete strangers to you. That’s what I’m going to share with you in this article. Keep reading to learn how to overcome a credibility gap, plus five things you can do to create credibility with your ideal prospects — even if they’re perfect strangers.

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Responding to the Digital Sales Shift

Sales and Marketing Management

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot Sales

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. before reading the rest of this article. Any takers?

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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

Most companies have a system in place to collect information from prospects, customers, lead generation efforts, email campaigns, and networking events. If you are struggling to find data to support your PR initiatives, conduct a quick online survey of your customers, prospects, and website visitors.

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