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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts.

B2C 209
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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Yet revenue growth remains…lumpy.

B2B 98
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5 Top B2B Sales Books for 2024

Lead411

5 Top B2B Sales Books for 2024 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Yet revenue growth remains…lumpy.

B2B 52
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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. Is it evolving like the marketing technology stacks have?

Scale 120
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How to Use AI Tools (like ChatGPT) for Sales

Allego

AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. But every new article raises more questions: What does this mean for sales teams? Bard : The BARD AI chatbot is an experimental conversational AI service and content creation platform.

Tools 118
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. The Ultimate List of Sales Podcasts. 1. B2B Revenue Leadership. 2. Sales Pipeline Radio. Without further ado, let’s jump into it.

Hiring 269
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Jim Benton Joins @Chorus_ai as CEO to Accelerate Expansion

SBI

A former Co-Founder of ClearSlide and CEO of Apollo, Benton’s career is defined by revenue generation and applying the voice of the customer to guide product innovation. Jim is not only a visionary in SaaS sales technology but a principled and professional leader,” said Roy Raanani , President at Chorus.ai. In 2019, Chorus.ai

Scale 94