No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. Successful sales professionals understand that technology is a must-have business tool. They don’t fill your pipeline with qualified B2B leads.

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

BrainShark

NOVEMBER 17, 2016

Last month, I was fortunate to attend Forrester’s B2B Marketing 2016 event in Miami.

B2B 106

B2B Sales Technology Buyer Marketing 106

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Keep reading! ZoomInfo MarketingOS Finally, ABM with data you can trust.

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. Where are the inefficiencies?

B2B 147

B2B Scale Buyer Persona How To 147

Lead411

DECEMBER 2, 2023

5 Top B2B Sales Books for 2024 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Yet revenue growth remains…lumpy.

B2B 52

B2B Top of Funnel Lead Rank Campaigns 52

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Mindtickle

MARCH 28, 2023

Over the last few months, I’ve met with dozens of CROs and RevOps leaders to understand their biggest pain points, all of which have been amplified by the current market conditions. These companies ranged from F500s to high-growth commercial companies in markets like B2B tech, education, finance, insurance, and consumer healthcare.

Sales Technology 59

Sales Technology Scale Forecasting Sales Methodology 59

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. NANCY: HOW SHOULD COMPANIES DECIDE WHICH APPROACHES TO SALES TRANSFORMATION ARE RIGHT FOR THEM?

Buyer 94

Buyer B2B Scale Marketing 94

Pipeliner

JULY 28, 2023

In the seemingly disparate fields of B2B sales and music production, one may find it challenging to uncover similarities. However, if one looks closely, these arenas share compelling parallels, from the need for understanding the audience to embracing creativity, adaptability, and leveraging technology.

B2B 52

B2B Strategy Face-to-face Competition 52

Vendor Neutral

JULY 16, 2021

Why A Sales Technology Ecosystem Is Essential. To Growing Your Sales Org. Why A Sales Technology Ecosystem is Essential. Over the past year, many clients’ wants, needs, and challenges have changed, and there’s never been a greater need to dramatically transform your sales systems and processes to address that.

Sales Technology 52

Sales Technology Vendor Webinar Metrics Travel 52

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. The decks show a healthy growth curve of leads being generated for Sales.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

Mindtickle

OCTOBER 11, 2023

In this episode, he shared why directness in internal communications is so important and the value of storytelling and messaging skills in marketing. We kicked things off with Chris talking about how he approaches marketing initiatives with his own team. Marketing plants ideas while sales brings them to life.”

Marketing 52

Marketing Lead Rank Lead Scoring Sales Enablement 52

Zoominfo

JUNE 6, 2019

So, whether you’re a new sales rep or just looking for a refresher, today’s post will take you back to the basics of what prospecting is in sales and how to improve your B2B prospecting strategy. What Is B2B Sales Prospecting? Free Trial Improving B2B Sales Prospecting Methods 1.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Vendor Neutral

JUNE 15, 2021

Can Drive Massive Growth For Your B2B Sales Organization. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Leverage the right sales technology to support a customer-centric approach, including effectively onboarding and everboarding reps. How A Customer -Centric Framework.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. Marketing agrees on which buyers to target, where to reach them and what matters most to them.

Lead Rank 41

Lead Rank Lead Scoring Sales Qualified Lead B2B 41

Klozers

JUNE 4, 2020

B2B Marketing is Broken2. Why your Marketing is Broken?2.a b Marketing Team2.c c Marketing Graduates2.d d Marketing Strategy3. Why Salespeople Shouldn’t be Generating Sales Leads4. Steps To Restructuring Sales & B2B Marketing4a. B2B Marketing & Sales Technology 1.

B2B 26

B2B Marketing How To Sales Technology 26

Allego

SEPTEMBER 15, 2021

B2B selling is changing so quickly, it’s a bit like riding a rollercoaster. To stay competitive, organizations must now assess transformational technologies’ potential to support digital buying and selling. Fundamentally, a sales enablement platform should reduce the complexity of seller and buyer interactions, not increase it.”.

Sales Enablement 62

Sales Enablement Marketing Vendor Ideal Customer Profile 62

Nutshell

JUNE 22, 2020

Both of these scenarios are examples of SMS sales, and it can easily be used in a B2B context as well. To be clear, we aren’t suggesting that you quit calling your prospects or give up on email marketing. Both of these sales channels still have their place! 16 sales process templates for B2B pipelines.

B2B 123

B2B Closing Campaigns Follow-up 123

Sales Hacker

MARCH 6, 2024

Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data.

Outbound 90

Outbound Hotels Case Study How To 90

Vendor Neutral

JULY 8, 2021

5 Ways Your B2B Organization Can Serve Your Clients Better. Without a well-thought-out strategy and framework for utilizing a customer-centric mentality in the sales process, companies are losing out on tremendous growth opportunities. Say, for example, you offer a sales technology solution. It’ll be July 15 at 1:00 p.m.

B2B 64

B2B Scale Lead Rank Lead Scoring 64

Vendor Neutral

NOVEMBER 1, 2023

Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”

Scale 52

Scale Marketing Health Care Analytics 52

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. Is it evolving like the marketing technology stacks have?

Scale 120

Scale B2B Trends Lead Rank 120

Artesian Solutions

JANUARY 22, 2020

When Arthur Miller penned Death of a Salesman no-one could have imagined just how pressured and complex the world of B2B sales would become – and how technology would change everything! In short, B2B ‘sales & marketing’ is in the Emergency Room. Look to the future – The Augmented Seller.

B2B 52

B2B Customer Social Media Lead Rank 52

Alice Heiman

MARCH 19, 2024

Retention.com’s innovative approach, as Robinson puts it, allows businesses to “know who they are without them filling out a form or doing anything ,” revolutionizing how sales teams follow up on leads. This breakthrough underscores the untapped potential in sales technology, urging CEOs to rethink their strategies.

Scale 75

Scale Ideal Customer Profile Hiring LinkedIn 75

criteria for success

OCTOBER 25, 2022

Happy Tuesday, Let's Talk Sales listeners! Mike is the CEO of Green Leads, LLC , a global provider of sales and marketing lead generation services. With extensive experience sales leadership roles, he also works as a fractional C-level consultant. Changes in sales technologies. B2B Decision Labs.

Lead Generation 98

Lead Generation Leads Marketing Qualified Lead Social Media 98

Gong.io

AUGUST 31, 2021

Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Polarizing Marketing. Marketing is a conversation with current and prospective customers. Sales technology is a saturated market. Polarizing Product.

Intent 118

Intent Marketing Scale ACT 118

SBI Growth

APRIL 7, 2021

Imagine the following: As you scroll through social media, you come across an ad. Not just any ad though, an ad for a product so specific to what you are looking for that you wonder how they were able to.

Lead Rank 229

Lead Rank Lead Scoring Social Media Leads 229

SBI

DECEMBER 18, 2018

As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? B2B companies are in planning mode this time of year. It’s important to think about how to optimize your business processes and technology. And that’s not the case here.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. The Ultimate List of Sales Podcasts. 1. B2B Revenue Leadership. 2. Sales Pipeline Radio. Without further ado, let’s jump into it.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Allego

DECEMBER 13, 2023

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6% According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6%

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Vendor Neutral

JULY 30, 2021

Which sales technology tools and solutions can arm RevOps with everything they need for success. Tom Pisello, Mediafly Tom Pisello is a thought leader and author on sales and marketing effectiveness, as well as a serial entrepreneur. Most recently, Derrick joined Tenbound as a Senior Sales Development Consultant.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Example: A hypothetical marketing agency might collect demographic and firmographic data through form submissions on their website. Example: A company specializing in B2B sales technology wants to promote their newest product.

Data 188

Data Strategy Survey Retail 188

Artesian Solutions

OCTOBER 30, 2018

The Consumerisation of B2B: Analysing the impact of the ‘Amazon Effect’ on B2B Sales. There’s a new normal that blurs the lines between B2B and B2C”. Buyers are demanding more agile and responsive B2B sales practices. 5 lessons every B2B seller should learn from the ‘Amazon Effect’.

B2B 45

B2B B2C Segment Lead Rank 45

Showpad

FEBRUARY 28, 2018

Given the advancement of B2B e-commerce and innovative sales and marketing technology, sales people no longer control a B2B buyer’s entire journey. Now, B2B buyers conduct a majority of their research online and often are close to a decision before ever even contacting a sales representative.

B2B 40

B2B Top of Funnel Retail Construction 40

Sales Evangelist

APRIL 11, 2022

In today’s episode of The Sales Evangelist, Donald is joined by COO of People.ai With twenty years of experience in the industry, he’s had plenty of practice overcoming B2B objections through digital transformations. The classic go-to-market functions had relatively siloed expectations. Art Harding. Sure, it’s Uber and Netflix.

Objections 40

Objections B2B Sales Qualified Lead LinkedIn 40

Sales Evangelist

APRIL 11, 2022

In today’s episode of The Sales Evangelist, Donald is joined by COO of People.ai With twenty years of experience in the industry, he’s had plenty of practice overcoming B2B objections through digital transformations. The classic go-to-market functions had relatively siloed expectations. Art Harding. Sure, it’s Uber and Netflix.

Objections 40

Objections B2B Sales Qualified Lead LinkedIn 40