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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 times more effective at achieving their sales goals and report 1.4

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Keep reading! ZoomInfo MarketingOS Finally, ABM with data you can trust.

Examples 130
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Not Every AI Content Creation Tool Can Fuel Your Sales & Marketing Success

BuzzBoard

In the modern digital selling environment, content is inextricably linked to sales success. And the key for enabling seller effectiveness lies in reimagining what a content creation solution for sales teams looks like. Unfortunately, your unique brand voice happens to be one of the most crucial aspects in the B2B or B2SMB space.

Tools 104
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Embracing Creativity: How Music Production Strategies Can Help Guide B2B Sales

Pipeliner

In the seemingly disparate fields of B2B sales and music production, one may find it challenging to uncover similarities. However, if one looks closely, these arenas share compelling parallels, from the need for understanding the audience to embracing creativity, adaptability, and leveraging technology.

B2B 52
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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Can Drive Massive Growth For Your B2B Sales Organization. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Leverage the right sales technology to support a customer-centric approach, including effectively onboarding and everboarding reps. How A Customer -Centric Framework.

Siebel 59
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Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets

Vendor Neutral

Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”

Scale 52
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All New 2021 Enterprise SalesTech Landscape

SBI

By Nancy Nardin I first started curating and categorizing sales technologies in 2010. There wasn’t much of a market back then but that has changed drastically in the eleven years since. The 2021 salestech market map represents a complete and thorough re-audit. Sales Forecasting & Reporting solutions).