Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. The same goes for most people who register and attend your webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? In our recent industry survey, 87 percent of B2B marketers admitted they’re unsure or don’t believe that their audience acts on their content. Why Most B2B Marketing is Forgettable. Our research has identified four common problems that make B2B marketing forgettable.

B2B 134

B2B Marketing Top of Funnel ACT 134

Vendor Neutral

JUNE 15, 2021

Can Drive Massive Growth For Your B2B Sales Organization. July 15, 2021 1 pm EST 10 am PST Webinar. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. REGISTER NOW.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

Zoominfo

OCTOBER 18, 2022

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. There are essentially two competing schools of thought among B2B marketers.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

The Pipeline

MARCH 31, 2011

Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Sales 2.0 , Sales Skills , sell better , Social Selling University , Tibor Shanto , Trigger Event Selling , Trigger Events , Webinar.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Webinar KPIs Webinars are a great source of warm inbound leads.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. More webinars, that makes sense. Related: Best B2B Subject Lines: What’s Hot, What’s Not? I’m getting much more email than I ever have before. There it is.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. More webinars , that makes sense. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. But I’m also getting more cold outreach.

Outbound 147

Outbound Company Webinar Metrics Demand Generation 147

The Pipeline

MARCH 26, 2011

7 Must-Have Lead Nurturing Recipes for B2B Marketers. The insight you brought to the Roundtable and the Cookbook from a sales perspective is invaluable for b2b marketers and organizations working on improving their overall lead management strategy. 7 Must-Have Lead Nurturing Recipes for B2B Marketers [link] / via @Renbor.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

SBI

FEBRUARY 25, 2020

We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. If you like stats, here are just a few that tell the story in B2B. Peer recommendations are influencing more than 90% of all B2B buying decisions. It shouldn’t come as any surprise.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

eGrabber

NOVEMBER 20, 2019

The marketing/demand generation/lead generation teams are the ones that feed the sales pipeline with a steady flow of potential sales leads. But studies reveal that marketing teams are unable to generate sufficient sales leads to keep the salespeople busy. Lead Generation Virtual Assistant to generate your own leads.

Leads 95

Leads Marketing Qualified Lead Lead Generation Remedy 95

Sales Hacker

MARCH 1, 2024

The B2B playbook is changing. Learn through this example AudiencePlus , a platform that enables B2B marketers to build, engage, and convert audiences through owned media, used this very strategy. A similar trend exists in the B2B world, with audiences subscribing to a brand’s podcast or newsletter.

Media 71

Media Company Distribution How To 71

Sales Hacker Training

MARCH 14, 2023

What is lead generation? Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. We’ve broken down the best lead generation tools into four distinct categories. Cognism provides accurate mobile phone numbers and B2B emails. The best part?

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. B2B Lead Generation Blog. February 2008. January 2008. December 2007.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

AUGUST 10, 2011

We wanted to avoid the predictable trappings of yet another webinar, while providing our audience with relevant ideas and practices to improve their prospecting and sales. Demand Generation. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Voice mail.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. B2B Lead Generation Blog. January 2008. December 2007. Book Notice. Book Review.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

NOVEMBER 10, 2011

The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies. Demand Generation. B2B Lead Generation Blog. Focus Roundtable Free Online Event. Thursday November 10, 2011 3:30 pm Eastern. The question is: What should one’s sales prospecting strategy be?

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

The Pipeline

JANUARY 17, 2012

B2B sales is not different, the good folks over at OpenView Labs , have put together a list of Top 25 Sales Influencers for 2012. Needless to say this is a great resource for all in B2B sales, and needless to say the list includes your humble writer, and not so humble sales trainer, myself Tibor Shanto. Demand Generation.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

AUGUST 24, 2011

The primary focus of the conversation is on various aspects of and best practices in B2B selling. Today’s segment is the first of two dealing with what the B2B rep can do to be better prepared to achieve consistent sales success. Demand Generation. B2B Lead Generation Blog. Book Notice. Book Review.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

Zoominfo

MARCH 8, 2022

The impact of dirty data on your sales and marketing teams can range from inaccurate targeting that prevents lead generation , to a sluggish sales pipeline that struggles to convert opportunities into customers. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

SalesLoft

JANUARY 2, 2020

The Make It Happen Sales Blog (John Barrows) | Posts from John Barrows, leading B2B sales trainer and founder of JBarrows Consulting. Predictable Revenue Blog | Read about the latest B2B Sales Trends on the Predictable Revenue Blog. Sales Hacker | The World’s Largest Community for B2B Sales. Stop by and read today.

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

Hubspot Sales

JULY 2, 2020

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Once you have a picture of what you want out of your video, take strides to make it stand out.

LinkedIn 107

LinkedIn Video Cost Per Click Campaigns 107

Sales Hacker

MARCH 23, 2020

Forrester SiriusDecisions Summit is the must-attend experience for B2B sales , marketing and product innovators and trendsetters who drive growth in the most well-respected high-performing companies in the market today. On-Demand Sales & Marketing Training, 2020. This is a series of 10 webinars that you can view on-demand.

Conference 78

Conference Webinar Metrics Travel Industry 78

The Pipeline

JULY 19, 2011

For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling. link] #Sales #B2B. link] #Sales #B2B. How alive are you?

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

The Pipeline

NOVEMBER 25, 2011

Changing mediums, my webinar Leveraging Trigger Events for Sales Success , a jolly romp of triggers triggered and dodging bullets; is up for Top Sales & Marketing Webinar. Demand Generation. B2B Lead Generation Blog. The other nominees include Kendra Lee. Book Notice. Book Review. Business Acumen.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Sales Hacker

FEBRUARY 15, 2018

The Revenue Summit is the only conference with a true focus on aligning sales, marketing and customer success through the lens of technology, empowering B2B leaders to accelerate full funnel growth. We provide world class thought-leadership, webinars, conferences, world-wide meetups, online courses, sales training & digital partnerships.

Top of Funnel 66

Top of Funnel Revenue Marketing Marketo 66

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

The Pipeline

DECEMBER 7, 2011

Demand Generation. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Territory Alignment. Time Allocation.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

NOVEMBER 16, 2011

Demand Generation. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Territory Alignment. Time Allocation.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

OCTOBER 26, 2011

Demand Generation. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Territory Alignment. Time Allocation.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

JUNE 15, 2011

Status Quo has been a central theme and concept in B2B sales since it has evolved as a craft. Demand Generation. B2B Lead Generation Blog. You know , if you liked this post, you can subscribe and not miss another post, ever … Subscribe Here and receive posts in your in-box automatically. click here now! Voice mail.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

The Pipeline

MAY 4, 2011

If you are selling B2C (or even B2B) one of the best things you can do is give people a good reason to subscribe to your e-mail list and then provide value with every mail you send, slowly building relationship and trust. it's everywhere including prospecting – leverage it for #success [link] #sales #B2B #video #email.

Pipeline 216

Pipeline Prospecting Twitter Cold Calling 216

The Pipeline

MARCH 17, 2011

" [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. Matt Heinz.

Pipeline 228

Pipeline Twitter Cold Calling B2B 228

The Pipeline

JANUARY 18, 2012

Demand Generation. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Territory Alignment. Time Allocation.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253