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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2C 209
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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? It's a CRM (or Customer Relationship Management Platform). It's not that new or hard to access.

Data 90
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Account management software: What is it, and what are the best tools?

PandaDoc

If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. Sometimes also called account managing software, account management software is a tool created to help you unify your customer data and business processes.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.

Trends 99
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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Today, we break down the most important categories of marketing tools. Lesson #1: Develop a Customer-Centric Marketing Strategy.

B2B 124
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Types of Sales Tools That Boost Productivity

Highspot

The answer lies in using the right tools and strategies to improve sales productivity. In this article, we walk you through the different categories of sales productivity tools that can turn your team into a lean, mean, revenue-generating machine. Lead Generation Tools. Sales Intelligence Tools.

Tools 81
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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process. With careful and intensive research, planning, and strategizing of using social media for B2B, I can say that it is highly effective.