Remove B2C Remove Facebook Remove Marketing Remove Prospecting
article thumbnail

How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Facebook Lookalike Audiences. What is a Lookalike Audience?

B2C 264
article thumbnail

How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236
article thumbnail

B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

article thumbnail

Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

article thumbnail

The Best Social Selling Channels to Use in 2023

Hubspot Sales

Facebook Facebook is the most popular social selling platform among those who sell products directly within the app. And B2C salespeople report discovering new prospects most effectively through Facebook. Marketers say it offers the highest ROI and best selling tools. Best Social Selling Channels 1.

article thumbnail

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?