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How Younger Generations are Disrupting B2B Buying

Zoominfo

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Modern GTM Index Modernize your go-to-market strategy with custom recommendations. Take the assessment today!

B2B 130
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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

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5 Most Clickable Email Marketing Campaigns of 2022

Appbuddy

I n fact, a recent study found that nearly one in three consumers stopped purchasing from certain brands because of sustainability concerns. . In 2022, successful brands found a balance between commercialism and empathy in their marketing communications, like Ethique does here. Try SMS marketing to complement email campaigns .

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Pipeliner

No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Making this encounter as impactful as possible is essential.

Loyalty 52
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Is Attrition/Turnover Inevitable?

Partners in Excellence

The concept of company loyalty is a historical artifact (interestingly, we never read anything about employer loyalty to their people). 3 are in leading edge technology markets, the third is in a combination of industrial B2B and B2C. And I could go on. Each is considered one of the top performers in their industries.

Loyalty 114
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Understanding the Value and Benefits of Guided Selling

Highspot

Guided selling empowers sales reps with customer data, market trends, AI automation, and a responsive Q&A workflow. It broadens their market knowledge, giving them the confidence to recommend even competitors’ products when more appropriate. How Does Guided Selling Work?

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Let’s ask B2B marketers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? We got 34 answers from various marketers.

B2B 54