How Younger Generations are Disrupting B2B Buying
Zoominfo
NOVEMBER 29, 2023
They’re becoming part of the product, converting it from just a ‘nice-to-have’ to a ‘must-have’ for any B2B brand looking to meet the unique expectations of younger generations and foster long-term brand loyalty.” Buyers want to be known and understood in both B2B and B2C buying situations.
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