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[STUDY] What Do B2B Buyers Want?

DiscoverOrg Sales

Ecommerce and brick-and-mortar stores spend millions of dollars influencing B2C buying behavior: indirect lighting, relaxing music, mirrors, and a host of other factors all affect a customer’s purchase decision. Research goals of the B2B buyer study. Overall, study participants rated 12% excellent, 23% good, 38% average, and 27% poor.

Study 206
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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . The rap was a success.

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Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

Close.io

No joke, we’ve spoken to CEOs who want to make money on outbound prospecting in 90 days, but when asked how long their sales cycle is, they answer “four to six months.” B2C subscription and membership companies: Zuora excels at complex situations when a company is managing hundreds of thousands or millions of consumer subscribers.

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Inbound or outbound sales—which one should you focus on?

Close.io

Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? But on the other hand, outbound sales proves itself a fierce opponent. Pick and choose the section that’s right for you by clicking the table of contents below: Inbound vs. outbound sales: What’s the difference?

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Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg Sales

But that’s the B2C space,” you might be thinking. “In Download our full study to see: who cares about pricing discounts. Download our complete study, 8 Key Differences in Selling to Women and Men: How Research Reveals How Gender Influences B2B Buying Decisions – for more insights that will win you business.

B2B 192
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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Get the study: Why Didn’t They Buy? Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. What keeps them up at night?

Lead Rank 196
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4 Ways to Hack Your Growth With AI

Sales and Marketing Management

Growth – more opportunities, higher sales velocity and expanding market segments – is the prize of victory and the successful growth hacking tactics of business to consumer (B2C) companies are becoming more popular in B2B. Artificial Intelligence (AI) is the latest technological innovation that will give your team the edge.