Nutshell

JUNE 5, 2020

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. Sales case study takeaway : Borrow reputation and breed familiarity.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Hubspot Sales

APRIL 6, 2023

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. are social buyers, which is approximately 90.2

Trends 99

Trends B2B B2C Social Media 99

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year.

Social Selling 92

Social Selling Channels Social Media ROI 92

Sales and Marketing Management

FEBRUARY 12, 2020

According to a the Forrester Consulting Q3 2019 Global Content Preferences study, 87% of technology buyers said that they want vendors to understand their business, industry or market conditions, and 83% want vendors to understand what’s most important to their job.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Hubspot Sales

NOVEMBER 14, 2023

Before you panic, this isn't to suggest you need to become the next big social media influencer. However, having a presence on social media is no longer a nice-to-have, it's becoming essential. Publish case studies on a blog. Tyre echos this sentiment, telling me, "Everyone likes free in B2C and B2B.

Hubspot 91

Hubspot Lead Rank Data Social Media 91

Sales and Marketing Management

FEBRUARY 12, 2020

According to a the Forrester Consulting Q3 2019 Global Content Preferences study, 87% of technology buyers said that they want vendors to understand their business, industry or market conditions, and 83% want vendors to understand what’s most important to their job.

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. Social selling tip No. Social selling tip No.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Sales and Marketing Management

JANUARY 20, 2020

As startling as that statistic is, it’s not all that difficult to believe, what with buyers having ready access to digital content, their reliance on social media and the rise of e-commerce. It’s not just B2C companies that are selling directly from their websites, on Amazon or through affiliate relationships. Host webinars.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Nutshell

OCTOBER 2, 2020

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer. Case studies.

B2B 99

B2B B2C Social Media How To 99

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. Salesforce makes good use of customer case studies to tell its brand story.

Examples 130

Examples B2B Microsoft Case Study 130

SBI Growth

MARCH 30, 2013

Pinterest is one of the fastest growing social media networks with a 15% share of the internet users (Twitter is at 16%). Pinterest , Not Just B2C. B2C companies leveraging Pinterest have experienced tremendous success driving revenue. This is the largest swing in gender difference among any social site.

B2B 332

B2B Ideal Customer Profile Marketing B2C 332

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? How are B2B sales different from B2C sales? How Are B2B Sales Different from B2C Sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Zoominfo

FEBRUARY 25, 2021

For instance, even though interaction with case studies and product sheets may be indicative of a sales-ready lead, that doesn’t mean a marketing team should lead with this type of content, as these types of assets are usually introduced further down the sales process. Social Media. it’s called SOCIAL media, after all?—offers

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Crunchbase

APRIL 26, 2023

While social media may not be the first thing that comes to mind when you think about prospecting, it has become an invaluable resource for many sales teams. What is social prospecting? It involves leveraging the data available on social media to find individuals or companies that may be interested in your product or service.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Social Media Top of Funnel 59

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Engage these good-fit prospects via email, PPC ads, or social media. Get the study: Why Didn’t They Buy? What keeps them up at night? It’s different for everyone.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

Social Media 60

Social Media ROI Media B2C 60

Zoominfo

JANUARY 21, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Scientific studies show that humor and laughter lead to more inspiration and creativity. We say yes!

Marketing 164

Marketing B2B Lead Generation Social Media 164

Janek Performance Group

OCTOBER 17, 2023

Consider the following: Social selling LinkedIn Referrals The ultimate objective of social selling is to leverage social media to find future customers. According to HubSpot : 61 percent of organizations engaged in social selling report revenue growth. LinkedIn is the go-to social website for business.

Collateral 62

Collateral Social Media Referrals Social Selling 62

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. Like a B2C buyer thoroughly researches a car before making the purchase, B2B buyers do complex research online and through peers on products before talking to a vendor. Business buyers are people too.

B2B 52

B2B Customer B2C Decision Maker 52

SalesHandy

MAY 22, 2020

These are done through mediums like Landing pages, blog posts, or social media engagements. For example, start with cold email, then cold call, a social media approach, and so on. Outbound sales activities like cold calls, cold emails or social media approaches can be measured through various tools.

Scale 84

Scale Outbound Ideal Customer Profile Tools 84

Zoominfo

FEBRUARY 25, 2021

For instance, even though interaction with case studies and product sheets may be indicative of a sales-ready lead, that doesn’t mean a marketing team should lead with this type of content, as these types of assets are usually introduced further down the sales process. Tip: create content around ICP pain points, and watch the leads roll in.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Hacker

DECEMBER 14, 2022

Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. Before buyers even consider a purchase, they do extensive research, including asking the opinions of friends, peers, and on social media. Case studies. Objections. Collateral.

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Engage these good-fit prospects via email, PPC ads, or social media. Get the study: Why Didn’t They Buy? What keeps them up at night? It’s different for everyone.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels.

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Hubspot Sales

DECEMBER 26, 2023

and 528 million globally in 2023, it remains a popular social media platform. You can present long authority content like a researched case study and personality pieces like an online journal.” In fact, something I frequently say is, “The most important part of social media doesn’t happen on social media.”

Twitter 88

Twitter Margin Social Media Ideal Customer Profile 88

Janek Performance Group

JANUARY 12, 2022

Instead, sellers should do the following: Monitor the news, industry publications, and social media to understand projected forecasts Proactively seek the trends developing within the buyer’s industry Understand the opinions of experts and industry leaders Use tact when explaining; don’t overexplain, salesplain, or any other negative splain.

Sage 117

Sage Distribution Buyer B2C 117

Highspot

JANUARY 9, 2024

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

B2B 52

B2B Training Top of Funnel B2C 52

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. It’s different from social media marketing.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Smooth Sale

MARCH 10, 2022

It would be best to publish well-researched content, including case studies, white papers, long articles, and eBooks. Then distribute it on popular social media platforms like Facebook, Twitter, or TikTok. Use your testimonials as social proof to boost your business. Even Google likes premium. Boost traffic through PPC.

Top of Funnel 78

Top of Funnel Social Media Segment Hiring 78

The Digital Sales Institute

SEPTEMBER 2, 2019

The impact of the internet and social media of both B2B and B2C sales cannot be underestimated. Online sales in both B2B and B2C have not only expanded the reach and volume of traditional sales methods but have also changed entire sales models across numerous industries. Then we come to Millennials.

Paid Content 51

Paid Content Lead Rank Social Media Cold Calling 51

Apptivo

MAY 26, 2022

According to various studies, it costs five to ten times as much to attract a new customer than to retain an existing one. They are more vocal, have access to various social media platforms, and do not shy away from expressing their displeasure when they have a bad experience or when their expectations are not met. Conclusion.

Lead Rank 52

Lead Rank Lead Scoring Customer Scale 52

Sales Hacker

NOVEMBER 22, 2019

This is because working with accounts allows for more freedom when it comes to creating messages within your website, ebooks, white papers, and case studies. Use social media. Many B2B companies are reluctant to include social media into their account-based marketing tactics because they still look at them through a B2C lens.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 107

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. Buyers expect B2C excellence from B2B vendors. What You Can Do: Model your systems after the best B2C companies.

B2B 49

B2B B2C Buyer Persona Marketing 49

Hubspot Sales

JANUARY 5, 2023

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

The Digital Sales Institute

NOVEMBER 16, 2018

The impact of social selling on the sales process is something salespeople and especially sales management can struggle with. Any business in the B2B (and increasingly in the B2C space) can leverage social selling to drive increased customer or prospect engagement. The Social Selling Training Course.

Social Selling 59

Social Selling Course Training Social Media 59

Sales Hacker

FEBRUARY 14, 2023

Besides, B2B sellers and buyers are more on the same level than B2C ones. Create a larger base of prospects Increasingly more studies show that people use TikTok for product discovery and as a search engine. If you made a social media post anytime before, you actually are a content creator. Show your human side.

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90