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Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Scaling an organization is no easy task.

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Why Doesn’t Anyone Care About ROI in the Channel?

Allbound

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? to 11% on average.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What tweets, blog posts, Facebook comments, YouTube videos, etc.

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

With the Adobe integration, Bigtincan is excited to help marketers extend their existing marketing investments, while providing additional, high-value channels to deliver information to sales and other customer-facing teams. Resources All Blog Article Industry News Interview Video Video Reviews. Blog Article. Emily Featherston.

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An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

In the previous blog in the series we discussed the importance of creating a universal lead definition and why that process cannot be delegated to marketing and/or sales. times more responsive to quality voicemails and personalized email than other marketing channels. It helps that senior executives are 2.5

Revenue 140
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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Marketo focuses their partner program around providing strong sales and marketing support.

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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

John Barrows – Leading Sales Trainer for Salesforce, Box, Marketo, LinkedIn. Enterprise Sales Development – Using A Multi-Channel Approach – Leveraging Cold Calling, Cold Emailing, Outbound & Inbound Channels, Intimate Events, Texting and Video. Read our blog – HERE. What Will You Learn?