Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

OCTOBER 20, 2021

If you have yet to use YouTube in your professional life, this blog post is for you. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. Watch here 3. Check it out. Watch here 4.

Channels 100

Channels Hiring Scale Video 100

Sales and Marketing Management

FEBRUARY 8, 2021

Countless articles have been published on how businesses ought to leverage social media. It’s Time to See What Social Media Offers. It’s Time to See What Social Media Offers. The crux of the social media problem is that we’re still seeing it through an old, centralized corporate advertising lens. as a bullhorn.

Social Media 156

Social Media Media Strategy Face-to-face 156

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. When it comes to social media, we say: less is more.

Social Media 147

Social Media Media B2B Marketing 147

SBI Growth

APRIL 20, 2013

Using social media for competitive intelligence provides another viewpoint into competitor activity. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Social media channels and news sources are great ways to monitor competition. From where?

Social Media 316

Social Media Competition Media Eloqua 316

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

The Pipeline

MARCH 29, 2013

Using social media accounts and websites can generate thousands of views—even hundreds of thousands for successful companies—each month. Some of the most obvious include social media networks. Community-style message boards, blogs, and websites may also be ideal channels to add to your digital strategy.

Channels 281

Channels Social Media Advertising Advertising 281

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. It serves as a two-way communication channel, providing businesses with a method to reach their audience and valuable insight into their customer base.

Social Media 52

Social Media Media Twitter Marketing 52

Pipeliner

JANUARY 31, 2024

One remarkable tool that has captured the attention of social media marketers is Custom GPT. In this comprehensive guide, we will embark on a journey through the intricate process of implementing Custom GPT in your social media marketing endeavors. One of its primary use cases is content creation.

Social Media 69

Social Media Media Customer Marketing 69

BuzzBoard

FEBRUARY 8, 2024

Understanding the Concept of Social Media Listening in Small Business In the rapidly evolving digital realm, social media listening is a tool every small business owner should be aware of. It’s important to distinguish social media listening from social media monitoring.

Social Media 52

Social Media Small Business Small Business Media 52

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Lori Richardson.

Social Media 205

Social Media Influencer Media Hiring 205

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks.

B2B 113

B2B Hiring Social Media Face-to-face 113

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 252

Paid Content Social Media Survey ROI 252

SalesHandy

JULY 5, 2021

The idea of engaging a lead over traditional channels like email and phone is quickly going stale as most salespeople have crowded towards them. Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. All by focusing on one social channel of your choice.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Meanwhile, social media focuses on the top of the funnel, building brand awareness and starting relationships with people. Email marketing works well for almost every part of the funnel.

Top of Funnel 181

Top of Funnel Social Media Funnel Comparison 181

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects. Facebook With roughly 2.96

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects. Facebook With roughly 2.96

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Jeffrey Gitomer

DECEMBER 6, 2012

I’ve been thinking a lot about the pervasiveness of brands in the social media channels. From a consumer perspective, it’s doubtful that there was ever a moment in time where they have been so inundated by brands in every nook and cranny of their media diet. What if we started with business… how would we do?

Social Media 265

Social Media Media Facebook Webinar Metrics 265

Increase Sales

MAY 19, 2014

Your target audience holds specific brand expectations when it comes to your blog. As to how customers access a company’s blog also reveals certain marketing behaviors. 25% who use social media access or 22% who us third party articles. Is the blog delivering potential meaningful and encouraging conversation?

Social Media 130

Social Media Channels Media Facebook 130

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Candidates are spread out across multiple platforms and channels, making it difficult for recruiters to target ideal candidates in one place. How to Drive More Traffic to Your B2B Blog. And there you have it—our April B2B blog post round-up!

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ).

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. Incorporating social media into the workplace has brought many opportunities, but also many questions, like, “What is sales etiquette on social media?” What about Facebook, Instagram, TikTok, Threads and Snapchat?

Social Media 52

Social Media Media Social Selling Face-to-face 52

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. You need lead gen media software tools that doesn’t include many “tasks.” Top 4 social media lead gen software or tools. Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Hubspot Sales

MAY 22, 2019

These days, there's a lot of talk about influencing sales through social media or "social selling." It also explores how social media fits into a true multi-channel approach. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels.

Channels 95

Channels Influencer Pipeline Social Media 95

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Company Blog. SEO’s best friend: the blog post.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Alice Heiman

MAY 2, 2018

Today, for most sellers, that process should include using social media. So, let’s take a look at how to use social media throughout the sales process. . It seems that many sellers are using social media to prospect, but don’t find ways to intertwine social media throughout the entire process. Missing a Crucial Step.

Social Media 115

Social Media Paid Content Media Closing 115

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising. Good Content Gets Rewarded.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Increase Sales

JUNE 14, 2013

Yes, social media works as evidenced by my own results for the last nine years. Finally in February of 2010, I started this blog. Had it not been for social media, I know for a fact this would not have happened. Yes social media works for small business owners. ” Social media works very well with content creation.

Social Media 174

Social Media Small Business Small Business Media 174

Increase Sales

JUNE 29, 2017

Some interesting research suggests small businesses prefer social media over email marketing. Email marketing as a marketing channel came in third to social media posts and blogs (websites). Email marketing as a marketing channel came in third to social media posts and blogs (websites).

Social Media 96

Social Media Small Business Small Business Media 96

Pipeliner

MARCH 25, 2022

billion active users across the various social media platforms. Social media is thus no longer an optional digital marketing avenue. Sometimes it can be quite tempting to get clever with your social media profile branding. If you rely heavily on illustrations in your blog content, use the same style of visuals on socials too.

Social Media 52

Social Media Media Ideal Customer Profile Customer 52

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. So, it’s important for your client to have a cross-channel campaign strategy that’s tailored to their target audiences. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach?

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 124

Social Media Ideal Customer Profile Media Strategy 124

SalesFuel

APRIL 5, 2024

Choosing the best ad media types for your client is only part of the battle. According to a report by YouGov , the main advertising channel that grabs consumer attention is online. That category includes apps, social media, websites, etc. The follow-up ad channel is TV, which we know CTV is quickly dominating. Yet, 94.7%

Ideal Customer Profile 52

Ideal Customer Profile Marketing Advertising Advertising 52

Vengreso

MAY 30, 2019

For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. This topic is of increasing relevance in the sales world because over 75% of world trade flows indirectly, through channels other than direct sales.

Channels 107

Channels Revenue Influencer Google 107