Remove Buyer Persona Remove Follow-up Remove Sales Management Remove Tools
article thumbnail

The Ultimate Guide to Sales Management

Hubspot Sales

When thinking about ways to boost your revenue and grow your business, you might consider evolving your product line, reaching your buyer personas in new ways, or launching a brand awareness campaign. You may or may not find yourself working with higher-ups and/or HR on this.) Why would this be? Onboard and Train New Hires.

article thumbnail

The Sales Manager's Guide to Strategic Planning

Hubspot Sales

If sales is a journey, your strategic plan is the roadmap you'll provide your team to help them reach their destination. It is one of the most important activities you will ever do as a sales manager because, without it, your sales team will have no direction and no instruction manual to follow in order to achieve their targets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). Unfortunately, many of these projects have failed to live up to their hype.

Meeting 288
article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

A conventional business development representative will evaluate your company’s current buyer personas , assess where they can be found, and begin the process of lead generation. There are ways of dealing with surplus leads, such as lead scoring, funnel filters, and two-step sales.

Hiring 130
article thumbnail

How to Design a Fast Ramp Training Program

SBI Growth

Every year, a Sales Enablement leader is faced with the same problem. Ramping new sales reps. Follow the 4 step process below to start this year off right. Now that productivity is defined, you need to identify the tools they need. Buyer personas: You have unique individuals and roles that you sell to.

Training 282
article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

The difference between the two concepts breaks down as follows: What is Business Development? A conventional business development representative will evaluate your company’s current buyer personas, assess where they can be found, and begin the process of lead generation. Adaptability.

Hiring 130
article thumbnail

4 Best Practices for Better Targeting

criteria for success

If you are starting up a new department, or if your whole company has yet to close many or any deals, you won’t be able to look at an existing client base to identify targets. You’ll want to identify answers to the following questions. Use Buyer Personas. Sales & Marketing Alignment. Download Now.