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Blow the Dust off Your Buyer Personas to Win More Deals

SBI Growth

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Newsflash: buyer personas are useless. First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless.

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Unlocking the Secrets of Buyer Personas in a Downturn Economy (video)

Pipeliner

5 Ways to Reach Buyers During a Downturn In a world where the economy is constantly changing, understanding your buyer personas has never been more important. This will ensure that you are staying relevant to buyers and showing your unique value quickly. He is CSMO at Pipeliner CRM.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. However, user personas and buyer personas are distinctly different. Then the department heads have managers and staff reporting to them (user personas). So let’s dive in.

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Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. Marketing is challenged to have good leads responded to immediately by sales, currently delayed by days or weeks.

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How Top Sales Reps Prevent Worthless Training Efforts

SBI Growth

Every year, Sales Reps are forced into mandatory training. As expected, the Sales Reps complain and resist. The question Reps want answered: how does this training help me make more money? My advice to Sales Reps: stop complaining and do something about it. Their Buyer’s evolved. Buyer Persona driven.

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How to Design a Fast Ramp Training Program

SBI Growth

Every year, a Sales Enablement leader is faced with the same problem. Ramping new sales reps. Step 2: Identify Training Needs and the Training Program. Your training program should incorporate different modalities, topics and methods. Buyer personas: You have unique individuals and roles that you sell to.

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