Mindtickle

JANUARY 29, 2024

It needs to be complemented with other things to maximize the potential of that piece of software and me as a seller. It’s like a digital sales floor, where you still have that interaction you’d have in an office, but you have the data and the film to go back and watch. It’s a super powerful tool.

Closing 52

Closing Top of Funnel Forecasting Film 52

Sales 2.0

MAY 12, 2014

Those are the words from a classic movie scene in the film Jerry Maguire (see the video at the end of this post). Two software firms approached me with a product in the same space. As a buyer, I knew that my decision maker (in my case our CEO) was not going to buy anything in this space unless there was a clear ROI.

ROI 273

ROI Decision Maker Case Study Film 273

Sales Hacker

FEBRUARY 14, 2023

Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. but 37% plan to increase their TikTok marketing efforts this year. Create fun, helpful, not-pushy content Content is key for convincing B2B buyers, who go through an average of 13 content pieces before picking their partners.

B2B 93

B2B Top of Funnel Ideal Customer Profile Video 93

Hubspot Sales

DECEMBER 30, 2020

Responding quickly to incoming leads can make or break a deal, particularly in highly competitive markets. Using this data, low-value leads can be handled by self-serve marketing automation (with a human touch provided by customer support teams answering incoming questions).

Lead Rank 103

Lead Rank Lead Scoring Sales Qualified Lead Leads 103

Allego

MARCH 30, 2021

With over twenty years in the software industry, nearly ten in sales enablement , and an MBA from the MIT Sloan School of Management, Chester has a proven track record of building successful sales enablement teams and programs. >>Watch A few weeks ago, we trained on new messaging produced by product marketing for Allego.

Coaching 160

Coaching How To Sales Coaching Film 160

Gong.io

APRIL 23, 2021

How (uber-successful) sales teams use this “film” is the key. Sales call recording software provides real, authentic, best-in-class examples of the best customer conversations: actual calls. Next step: watch buyers’ objections evaporate on your team’s calls. And marketing. And product marketing. And support.

Coaching 62

Coaching Film Software Software 62

Showpad

NOVEMBER 24, 2020

Regardless of the current circumstances — market dip, natural disaster, public health crisis, high turnover, etc. W : Areas in which your competitors outperform you, like stronger branding, greater market penetration or sustainable financials. O : Emerging markets to target, services to offer or value-adds to feature in the future.

Lead Rank 52

Lead Rank Lead Scoring How To GoldMine 52

Janek Performance Group

FEBRUARY 7, 2023

The challenge for sellers is that every company with a new widget will tell their buyers that’ll be disruptive. Here are a few: Kodak revolutionized photography with the invention of the digital camera but failed to shift from film to digital. The ability to bring innovative products to market is a skill.

Decision Maker 62

Decision Maker Scale Lead Rank Transportation 62

Cience

JANUARY 6, 2020

You would only need to pick one out of the hundreds of lead generation companies on the market, and you would gain comprehensive expertise in this area because you would know exactly what is essential—and what isn’t. As a buyer, you have to do comprehensive research (or risk feeling uninformed). Buyer Persona (BP).

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89

Gong.io

NOVEMBER 11, 2019

Marketing creates a bunch of stuff. You turn on our infrastructure and you can listen to the behavior of the marketing team. We knew we wanted to fix that fundamental problem of connecting Marketing and Sales. You know, selling today, the buyers have become more complex. Listen to the behavior of the sales team.

Film 48

Film Hiring Buyer Persona Revenue 48

Openview

NOVEMBER 6, 2017

“How in the world,” Yvette said, reaching for the cream cheese, “am I going to inform my team that our entire approach to marketing is wrong?”. In fact, virtually every CEO, sales exec, and marketing VP in attendance seemed suddenly overwhelmed by an urgent desire to change the way they worked. How did Gerhardt do it? Name the enemy.

Cancellation 113

Cancellation Call-back Channels Film 113

Hubspot Sales

MARCH 13, 2018

After all, many buyers will never get on your radar via traditional channels. If you have the resources, Cate also recommends filming a short video. Take a page from your marketing team’s playbook and partner with other companies with similar audiences. This technique is like co-marketing but for your sales department.

Outsourcing Services 102

Outsourcing Services Prospecting Ideal Customer Profile Sales Qualified Lead 102

Vengreso

JULY 10, 2023

I’ve spent 25 years in the industry, starting at the age of 19 years old when I got my first big break as a telemarketer (now called SDR) at a software organization. For those of us that are over the age of 45, we likely remember the 35mil film we used to take to various stores for processing. Account Executive.

Hiring 40

Hiring Lead Rank Ideal Customer Profile Forecasting 40

Vengreso

DECEMBER 20, 2021

When used effectively, your LinkedIn Company Page can be your business’ content hub—the first thing that your target buyers see when they research your company’s products and services. Instead, make it about your buyer. Be very clear on your Buyer Persona. That means LinkedIn ® is crucial to your B2B success. How can you help?

Paid Content 97

Paid Content LinkedIn Company Ideal Customer Profile 97

LeadFuze

NOVEMBER 10, 2021

I was able to automate my email blasts and spoof the area code with the software I had. The problem is, buyers know that we’re trying to diversify the market and they’ve responded by upping their game. The high-power SDR is a marketer with quotas for sales leads instead of marketing qualified leads.

System 52

System Outsourcing Services Hiring Social Selling 52

Nutshell

NOVEMBER 4, 2020

These days, 86% of people rely on the internet to help them find local businesses and the only time you’ll see a Yellow Pages directory is in a classic 80s or 90s film. and easily connect with a wide range of potential buyers within a specific geographical location. Remember those? In other words, customer habits have changed.

Lead Rank 77

Lead Rank Engineering Google Lead Scoring 77

DialSource

JANUARY 16, 2020

Leveraging decades-long experience in children’s entertainment, Lego has created a catalog of mobile apps, video games, digital films, and streaming content that aligns with a new generation of digitally-enabled consumers. . Through intelligent data leveraging, companies can assess what the market is yearning for.

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41

Hubspot Sales

OCTOBER 29, 2017

He pioneered the concept of “ Smart Calling ,” an approach to proactive prospecting that starts with researching prospects in order to break through the barrage of cold calls buyers now tune out. Seems like Gordon is not just a sales expert, but an inbound marketing expert too. He published a best-selling book of the same name.

Channels 112

Channels Video Training Hiring 112

Bigtincan

JANUARY 19, 2022

Would you rather show the buyer: A screen with Seismic or Bigtincan branding? If you know how to use all of their filters, and stay up to date with your tagging and content governance, their platform can help you find content easily and will be a great asset for your sales and marketing teams. Collaboration and Sharing. A mobile app.

Enterprise 52

Enterprise Enterprise Hiring Lead Rank 52

Chorus.ai

DECEMBER 1, 2020

In order to better understand how to counter objections, let’s first try and understand the psyche of the buyer a little better. Why Do Buyers Object? The best way to navigate these types of customer objections is by building a “ buying guide ” with your marketing team. How do you then sell them SaaS software?

Objections 73

Objections Case Study ROI Lead Rank 73

Mindtickle

MAY 5, 2022

I then moved into selling software, and that’s been the past 10 years or so. But I will tell you: when I got into technology and software sales, that’s when I really felt this is for me. So, when I found a software that supported small businesses, I felt like, “Oh, this makes so much sense. I did some insurance.

Sales Enablement 52

Sales Enablement Hiring Tools Call-back 52

Showpad

FEBRUARY 23, 2021

On a related note, these same organizations are increasingly in the market for a sales enablement platform that can help them develop and implement an enablement program. At its core, sales is a joining effort between itself and marketing. This is because sales and marketing are too often siloed and working towards different solutions.

Sales Enablement 52

Sales Enablement Software Software Tools 52

Nutshell

MARCH 12, 2024

A great landing page has the power to increase conversions exponentially and turn your marketing campaign from a dream to a success. It’s also a great way to maintain buyer journey momentum, taking them from their initial interest when clicking through to converting via your CTA.

Paid Content 71

Paid Content Examples Lead Rank Lead Scoring 71

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. After all, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ).

Examples 237

Examples B2B Microsoft Telecommunications 237

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52