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Why Your Buyer Personas Are Obsolete

Sales Benchmark Index

A Sales Enablement Tool for the CEO

Sales Benchmark Index

Tools 276

Blow the Dust off Your Buyer Personas to Win More Deals

Sales Benchmark Index

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them.

Ignoring The Buyers’ State of Readiness

The Pipeline

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. For many, you will find one piece or set aimed at your market. But they are completely ignoring the buyers’ state of readiness. At least these two sets of buyers have a timeline.

Buyer 268

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

The Top Marketing Tools Guide of 2018

Smart Selling Tools

If you weren’t there, you missed great sessions like: Building (and finding) a Marketing Technology Team. What Every Marketer Wants to Know About SalesTech but is Afraid to Ask. Because it is perfectly timed with our annual Top Marketing Tools Guide.

Tools 142

Uncover Blind Spots Through Sales and Marketing Alignment

Sales Benchmark Index

Who’s on First? The classic comedy sketch by Abbot and Costello plays on a series of misunderstandings perpetuated by rat-a-tat wordplay.

Do Buyers Care?

The Pipeline

of all US businesses having under 20 employees, marketing is truly part of the overall sales process.” don’t have the luxury of having two people for the roles, and more likely that the person in charge of sales and marketing is usually wearing a host of other functional hats.

Buyer 305

For Revenue Sake, Act Now to Engage Buyers and Influencers During Career Transitions!

Sales Benchmark Index

Tis the season – we’re past the holidays – tis the season for career transitions. End of year bonuses have been paid, budgets have been set, and resource decisions have been made. Your first thought may be “oh no, there.

Your Product Does Not Sell Itself – Why Clarity Between Product Management and Marketing is Critical

Sales Benchmark Index

As the product leader, the knock is on your door when sell-through doesn’t meet expectations. And then the painful inquiry starts – was this a strategic error? Poor execution? One fatal cause often overlooked is functional alignment – well-intentioned people.

7 Must-Have Automated Documents for Sales Success

don’t move as quickly as they’d like--especially when it comes to sales teams. CRM) platforms, lead funnel strategies, and new communications tools to accelerate. Sales teams, in particular, waste precious time and resources on repetitive tasks and manual data. Market Pulse.

Gain a Competitive Edge Through a Successful Pricing Strategy

Sales Benchmark Index

Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture. Do you know who your competitors are? What makes them a competitor?

The complete guide to researching sales prospects: 13 tools to help you understand your buyers

Nutshell

Getting to know your potential buyers is a huge factor in bridging that gap, and the best way to accomplish that is by doing personal research on each prospect before you reach out to them. Tools for researching companies: Google. Tools for researching people: Previous Interactions.

Fast Track Your Sales with New Tools

DiscoverOrg Sales

The idea of supercharging your sales is nothing new. Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close. The Sales Dataset.

Tools 252

Defining the Real Buyer

Sales and Marketing Management

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings.

Buyer 265

Why You Can’t Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan

Sales Benchmark Index

Transforming Sales: Evolved Selling with Content & Interactive Tools

Smart Selling Tools

Transforming Sales: Evolved Selling with Content & Interactive Tools. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. CARSON: The first is sales content. The second is sales efficiency.

Tools 91

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

Smart Selling Tools

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. As CMO, when I think of digital transformation, I am applying it to the buyer journey and the new way in which prospects expect to be engaged with. Ensure initial buyer interactions are digital.

Trends 128

Ending Sales Team Resistance to Your Pricing Initiatives

Sales Benchmark Index

A sales rep’s mind can be their worst enemy when it comes to pricing initiatives. You have probably heard the comments in the hall-way and board rooms. “We don’t have good products/solutions to command those types of prices” “My customer.

Types of Sales Tools That Boost Productivity

Highspot

How do you guide your sales team to achieve better results? The answer lies in using the right tools and strategies to improve sales productivity. Lead Generation Tools. Sales Intelligence Tools. CRMs and Pipeline Management Tools. Meeting Tools.

Tools 87

Personalization: The Modern Buyer’s Prerogative

Smart Selling Tools

Personalization from sales is no longer just “desired” by modern buyers — it’s required. The challenge is that–on the sales side–it’s often not easy to do personalization well, if at all. Timeliness: Is this currently top-of-mind with the buyer?

Buyer 125

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

Sales Benchmark Index

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities?

The Top 5 Technologies to Support Revenue Enablement

Sales Benchmark Index

Your buyers are behaving differently. Recently, HBR identified 40 unique points of value that your buyers consider before. Now more than ever, they have access to increasing amounts of intelligence and will scrutinize every aspect of your solution against your competitors.

Transforming Sales: Buyers are Telling us What They Expect and That Will Continue

Smart Selling Tools

Transforming Sales: Buyers are Telling us What They Expect and That Will Continue. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. The buyer-seller mismatch” – FinListics.

Buyer 130

Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction

Smart Selling Tools

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. Saving Sales and Marketing Time.

Buyer 103

Create a Buyer Persona-Based Content Marketing Strategy

Sales Benchmark Index

Developing and operationalizing a steady stream of relevant content that engages buyers is the new must-have modern marketing core competency. B2B Marketing has become an inbound world. Core to success is the development of a buyer persona-based content marketing strategy.

How The CEO Can Jump-Start The Customer Experience Transformation (CXT)

Sales Benchmark Index

As The CEO, you obsess about your Customer. You also know you need to transform your Customer Experience. You are aware that customer expectations have risen, however, your company has not evolved to address them. You are committed to CX.

Gartner: Create Buyer Enablement Tools to Win More

The ROI Guy

And this is having a significant and tangible impact, leading to more stalled deals, elongated sales cycles and steep discounting. As the complexity grows, good sales reps still play a vital role, helping buyers find the signal through the noise.

Tools 56

The Ultimate List of B2B Marketing Tools

Zoominfo

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Ready to supercharge your marketing team’s performance?

B2B 74

Hiring Additional Sales Reps is Not the Only Way to Make Your Number in 2019

Sales Benchmark Index

Entering 2019 your organization has aggressive revenue goals. You are on the hook to deliver a human capital recommendation that can support the aggressive plan.

Revenue Attribution: The Missing Link to Your Marketing-Sales Interlock

Sales Benchmark Index

Marketers are always looking for ways to demonstrate that their investments are connected to revenue generation. New tools allow marketers to leverage metrics that show how various marketing investments impact the company. Revenue attribution is a challenging topic.

Revenue Attribution: The Missing Link to Your Marketing-Sales Interlock

Sales Benchmark Index

Marketers are always looking for ways to demonstrate that their investments are connected to revenue generation. New tools allow marketers to leverage metrics that show how various marketing investments impact the company. Revenue attribution is a challenging topic.

The Top Sales Tool for 2014

Sales Benchmark Index

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. The Buyer Process Map (BPM) will help you tackle these challenges. The buyer is changing.

Tools 312

Delivering on Customer Experience—Your Technology Is Only as Good as the Strategy It’s Supporting

Sales Benchmark Index

For some time now here at SBI, we’ve been describing the measurable benefits of taking a more holistic approach to customer experience.

Sales Enablement: Marketing and Sales Alignment by Design

Smart Selling Tools

Sales Enablement: Marketing and Sales Alignment by Design. Marketing and sales both work to drive demand and grow revenues. They do so in silos, guided by a linear process that dictates marketing works on the first part and sales works on the second.

Radio As a Marketing Tool in B2B

Pipeliner

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance of broadcast radio shares his insights on how radio can prove to be a valuable marketing tool for B2B sales.

Tools 63

Buyers: Take Your Rep To Work Day

The Pipeline

I was reminded of this while I was reading a piece in the Harvard Business Review , titled: “ The New Sales Imperative ” by Nicholas Toman, Brent Adamson and Cristina Gomez, the CEB team behind the Challenger Sales and Challenger Customer. Illuminating the buyer’s journey.

Buyer 212

The Role of Artificial Intelligence in Relevant Buyer Experiences

Sales and Marketing Management

Author: Theresa O'Neil, Chief Marketing Officer of Showpad Today’s B2B buyers have higher expectations than ever before, and their criteria for making purchase decisions is evolving. While a rep’s “tried and true” content may be relevant to some buyers, it’ll fall flat with others.

Buyer 255

FREE Data & Market Intelligence tools to prepare your sales engagement

SalesforLife

Buyer hate when you begin a discovery call asking them a series of questions that’s CLEARLY available information in the public domain.This constant eye-rolling scenario is played out countless times a day.The seller acquires knowledge, but the customer gets nothing out of the 30 minute call.

Data 67

Sales Tech Game Changers: @Highspot – How to Equip Sellers to Be Effective in Every Buyer Conversation

Smart Selling Tools

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Jake Braly , VP of Marketing of Highspot.

Buyer 135