No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

Allego

JUNE 30, 2022

This scenario highlights the role social media plays in the purchase process today. Social media plays a similar role with buyers during the B2B sales cycle. Modern B2B buyers rely on social media research throughout the sales process in order to make an informed decision. That’s where social selling comes in.

Social Selling 62

Social Selling Buyer B2B Social Media 62

Adaptive Business Services

MARCH 23, 2022

With a grateful nod to Heinz Marketing , Lifehacker , Inc. welcome to “How I Work It – Social Selling”. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. How did you get started in selling and when did you begin adding social selling to your business?

Social Selling 101

Social Selling Social Media Twitter Networking 101

LeadFuze

JANUARY 1, 2022

Social selling is a term that has been hotly debated in the sales world. We will talk more about all the tools you need to get started in social selling. There are many misconceptions about social selling. Who currently have job openings for marketing help. Social selling definition.

Social Selling 52

Social Selling Tools Social Media Strategy 52

SBI Growth

JULY 23, 2013

Sales Operations leaders have seen the power of Social Selling. Your message is resonating with buyers earlier in their buying process. Corporate Communications sees inherent risk in mobilizing a social sales force. Marketing worries about the brand’s consistency. PR handles the messaging and reinsures the market.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

SBI Growth

OCTOBER 26, 2013

The correct implementation of Social Selling gets your team appointments inside target prospects. This drives an increased number of qualified buyers of your product into the funnel. Your team sells more. The incorrect implementation of Social Selling drives no new revenue. Revenue increases. Nothing more.

Social Selling 324

Social Selling LinkedIn Ideal Customer Profile Face-to-face 324

Vengreso

AUGUST 21, 2023

In the digital era, sales professionals need to embrace social selling training to remain relevant and successful. This equips them with vital skills to engage with prospects on their preferred social media platforms, building meaningful relationships that lead to increased revenue. Tips for adoption of social selling training.

Social Selling 52

Social Selling Training Outsourcing Services Top of Funnel 52

SBI Growth

SEPTEMBER 8, 2013

As a Sales & Marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical. Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. What does your buyer do?

Social Selling 312

Social Selling LinkedIn Lead Rank Ideal Customer Profile 312

SBI Growth

MAY 22, 2013

How do you get another job in this competitive market? You must treat hiring managers as your Buyers. Then connect to them through social selling , inbound marketing techniques. The Hiring Manager as the Buyer. Someone who posts a job is a Buyer. Self-Promotion as Inbound Marketing.

Social Selling 324

Social Selling Hiring Inbound Outbound 324

Score More Sales

MARCH 25, 2014

Last week, a list on Forbes contained my name as one of the top 30 social selling influencers in the world. I am very humbled, and quite honored, since it seems that quite a process was put into place and many different tools to measure reach was used to take a list of 500 influencers down to the top 30.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). But—as B2B marketers and sales professionals—we have a lot to learn about social selling.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Vengreso

JANUARY 21, 2020

As modern buyers have greater access to information, reviews, and solutions to their business challenges, much of the sales process has shifted to digital platforms. These tools allow B2B buyers to perform more research and move further along the buyer’s journey before engaging with a salesperson.

Social Selling 88

Social Selling Strategy Social Media Buyer Persona 88

Vengreso

JANUARY 18, 2022

With digital selling taking over traditional sales methodologies, there has never been a more exciting time to be in sales. Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. Buyer behavior and selling motion are in sync.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

SBI Growth

JANUARY 7, 2013

A lot was written in 2012 regarding the change in buyer behavior. As a sales rep, you can’t rely solely on Marketing to develop your presence. Building a strong digital presence is key to Social Selling and is a consistently growing trend. Use the LinkedIn Grading Tool to find out. With that change came concern.

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Crunchbase

MAY 20, 2022

This scenario highlights the role social media plays in the purchase process today. Social media plays a similar role with buyers during the B2B sales cycle. Modern B2B buyers rely on social media research throughout the sales process in order to make an informed decision. Choose followers over connections.

Social Selling 52

Social Selling Buyer B2B Social Media 52

Crunchbase

NOVEMBER 13, 2020

Marketing strategies that may have been effective pre-COVID may no longer deliver the desired results now, especially as people’s habits for shopping and buying seemingly changed overnight. Social selling involves researching, connecting and engaging with leads and customers on social media platforms.

Social Selling 98

Social Selling Lead Rank Lead Scoring Social Media 98

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails).

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Score More Sales

OCTOBER 11, 2013

There is no doubt that with many new tools to help sellers and sales leaders grow revenues, much can be misrepresented or misinterpreted. I’m amazed at all of the companies contacting us who want to learn about social selling and all of the confusion in the marketplace. What do you think? Increase Opportunities.

Social Selling 219

Social Selling GoldMine Lead Rank Lead Scoring 219

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Who owns the other 60%?

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

Janek Performance Group

SEPTEMBER 20, 2022

Social Selling has never been more popular. We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The Trend of Social Selling.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

SalesHandy

JULY 5, 2021

Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. Which is where social selling comes in. Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

SBI

FEBRUARY 9, 2021

Customer References & Buyer Confidence. So many of these buying decision factors apply to B2B buyers. As Brent Adamson, Distinguished Vice President, Gartner has written about and presented on , all the sales motions that go on must ultimately help build buyer self-confidence in making the decision. Customer references.

Buyer 115

Buyer Customer Vendor Lead Gen 115

Vengreso

DECEMBER 4, 2020

With digital selling taking over traditional sales methodologies, there has never been a more exciting time to be in sales. Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. For the first time ever, buyers and sellers are completely aligned.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Score More Sales

OCTOBER 15, 2014

A mid-sized, mid-market company has some great advantages over a giant, slow-to-change organization when it comes to shifting to a more social approach to learn about your buyers and reach those buyers. Some are even looking for you socially. Listen for Prospective Buyers. Don’t do it. read the article here.

Social Selling 223

Social Selling Company Ideal Customer Profile Twitter 223

SBI Growth

JULY 21, 2013

Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Marketing Leaders Guide the Way.

Marketing 335

Marketing Top of Funnel Decision Maker Infusion 335

Hyper-Connected Selling

JULY 25, 2017

I’ve been coaching and training professionals on social selling since before it even had a name. Back when LinkedIn, Twitter, and Facebook first came out, there was a segment of the sales world that jumped on board and saw these as powerful communication tools. ” (26). ” (26).

Social Selling 90

Social Selling Sports LinkedIn Social Media 90

Score More Sales

JULY 27, 2013

Have you made time to learn how to leverage LinkedIn and other social selling strategies to help you grow your visibility? For example: If you don’t have a professional photo (or a photo at all) – buyers and strategic partners won’t take you seriously. Matt Heinz - Founder, Heinz Marketing.

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

LinkedFusion

OCTOBER 10, 2023

But they are no match for B2B selling. It offers abundant opportunities for B2B marketing, mutually beneficial relationships, and competitive analysis. The majority of platform users are business-focused; hence LinkedIn has a more concentrated target market for B2B businesses. What Is Social Selling on LinkedIn?

LinkedIn 40

LinkedIn Social Selling Ideal Customer Profile Lead Rank 40

Lessonly

JANUARY 31, 2022

As technology evolves and digital interactions on social media become more standard, digital selling is quickly becoming the new normal. Buyers’ expectations of the sales experience are continuously shifting. Social media. . Despite the name, social selling doesn’t focus on selling in the traditional sense.

Social Selling 26

Social Selling Tools Social Media Hiring 26

SalesLoft

FEBRUARY 5, 2019

When I first began evangelizing the concept of social selling in 2006, salespeople and their managers often gave me the side eye when I suggested that changes in buyer behavior meant sellers would need to evolve their sales approach and that social media would play an integral role in selling. They absolutely can.

Social Selling 63

Social Selling Social Media Decision Maker Face-to-face 63

LinkedFusion

SEPTEMBER 30, 2023

But they are no match for B2B selling. It offers abundant opportunities for B2B marketing, mutually beneficial relationships, and competitive analysis. The majority of platform users are business-focused; hence LinkedIn has a more concentrated target market for B2B businesses. What Is Social Selling on LinkedIn?

Social Selling 40

Social Selling LinkedIn Ideal Customer Profile Lead Rank 40

Mereo

JANUARY 25, 2018

Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last six months – some even espousing it is the silver bullet to make selling (especially prospecting) “easy.” Brands have the ability to influence what a buyer will find online, and so do their sellers.

Social Selling 61

Social Selling Buyer Social Media Top of Funnel 61

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? This tool helps sales professionals to identify and engage with high-quality leads on LinkedIn.

Data 99

Data Tools Closing Hubspot 99

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. What Is Social Selling?

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71