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The Compensation Conundrum

Pointclear

Ginger is editor-in-chief of Direct Marketing News. Tales of the disconnect between sales and marketing have long been told. One underexplored area that can help to increase collaboration and improve alignment among sales and marketing teams is compensation. Contact her at ginger.conlon@dmnews.com or @customeralchemy.

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6 RevOps Strategies to Get You Through Economic Hardship

The Spiff Blog

After all, RevOps teams play an active role in supporting every function that drives revenue growth, from sales to marketing to finance to customer success. They require you to have a clear picture of prospect and customer behavior, market trends, and performance metrics. Audit your tech stack.

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Why Is Customer Acumen So Important?

Partners in Excellence

People respond, “They run IT, they manage sales, they design new products, they are marketing people…” But then when I ask, “What’s that mean? Today we accept over 60% of committed buying efforts fail, primarily because of FOMU/FOFU. Buying cycles reduce by 30-40%!

Customer 101
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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

94% of digital marketing professionals surveyed agreed that personalization is “critical to current and future success” according to an eConsultancy study. By applying science and metrics to your client and prospect buying cycle, you can impact connection and real support to help them. But where to start?

B2B 232
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MBO Examples to Kickstart Your Sales Team Engagement

Xactly

Download our "Guide to Sales Team Compensation" to learn how to compensate each sales role. You know your goals need to be SMART -er (Specific, Measurable, Achievable, Relevant, and Timely), and that the process needs to be automated to ensure maximum visibility and buy-in. Online Marketing. Watch Webinar. Software Sales.

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Does Being On Commission Make You Untrustworthy?

Partners in Excellence

The focus on self interest, of our own goal attainment, as measured by quota and incented in commissions, is no different than the focus of customers in their problem solving/buying cycles. You Get What You Measure/Compensate For! They are driven by their self interest and goal attainment.

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At Showtime18, Showpad COO Jason Holmes Says Getting Marketing and Sales Closer Together Starts With Mutual Respect

Showpad

From left: Showpad CEO and Co-Founder Pieterjan Bouten, Showpad President and COO Jason Holmes, and Showpad Vice President, Marketing Theresa O’Neil at Showtime18 in Ghent. How can marketing and sales can have a closer working relationship? If marketing and sales don’t define success and growth the same way, they won’t get along.