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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

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Pipeline Mastery: How the Best Coaches Convert Reluctance into Revenue

Steven Rosen

This crucial yet arduous task is often met with the same enthusiasm as a dreaded dental appointment, leading to avoidance behaviours that undermine pipeline health. Coaches can elevate a rep’s pipeline mastery by actively observing their calls and providing constructive feedback.

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Does Your Pipeline Get a Paid Vacation?

The Pipeline

For example, when I ask some reps why they are not prospecting, I’ll get different excuse based on time of year and state of their pipeline. So, the question is: does your pipeline get a paid vacation? If you buy into the research out there, in so-called complex sales, there are up to 6.8 people or groups at the party.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

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Reps need to self-source leads

Sales 2.0

According to recent research from SalesLoft best-performing senior salespeople (like Account Exectuives) need to self-source around 48% of their pipeline–rather than having leads come from a sales development rep (BDR, SDR etc.) or inbound via the efforts of their marketing department. It’s time for the dreaded cold call!

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