article thumbnail

How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

What everyone seems to be forgetting is that building pipeline for Q3 and Q4 is just as critical as making sure deals close in the short term. With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? Yes, I said “and.”

Pipeline 239
article thumbnail

Building a Sales Pipeline to Survive the New Normal

Sales and Marketing Management

Building a sales pipeline in this context can seem daunting. To start, we should define a pipeline. A pipeline refers to the set of opportunities that a sales team is working on with the intent to convert those opportunities to sales. Keep in mind that the pipeline is built by both Sales and Marketing personnel.

Pipeline 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

B2B CMO’s are focused on driving revenue into the pipeline. Success is largely determined by the quality of campaign offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI.

Campaigns 310
article thumbnail

HEARER/R – The Scientific Method applied to Sales Development Pipeline Production

Tenbound

But how does this relate to running a successful Sales pipeline generation program? Use this to track your campaigns and. A thousand-year-old methodology. Especially now, with all the changes happening in the economy, what can we learn from this ancient methodology? We introduce the HEARER/R Methodology.

Pipeline 119
article thumbnail

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.

article thumbnail

What is a landing page and why does your marketing campaign need one?

Nutshell

A landing page is a standalone web page designed for a specific purpose, typically aligned with a particular marketing campaign. It’s called a landing page because it’s the first page targeted visitors land on when they click on your campaign link. DOWNLOAD Want to generate more leads? (Of Of course you do.) Download it today!

article thumbnail

From Lead to Close: SMB Sales Pipeline Management Best Practices

BuzzBoard

Understanding the Importance of SMB Sales Pipeline Management Understanding Small and Medium Business (SMB) sales pipeline management is an essential component of selling to small businesses. The term ‘Sales Pipeline’ refers to a systematic approach to selling a product or service.

article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.