Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

SocialSellinator

JULY 14, 2023

By utilizing social media services and marketing, small business owners can leverage their online presence , expand their reach, and engage with their target customers like never before. Yet, the fact remains that 77% of these businesses are leveraging social media platforms to boost their brand awareness and customer engagement.

Outsourcing Services 61

Outsourcing Services Social Media Small Business Small Business 61

BuzzBoard

MARCH 29, 2024

Understanding the Importance of Compelling Content for Local Social Media Marketing Sales professionals within digital marketing agencies must master the art of content creation. Specifically, developing compelling content for local social media marketing is crucial for engagement and successful conversions.

Social Media 52

Social Media Media Marketing Case Study 52

SocialSellinator

AUGUST 24, 2022

A social media marketing funnel is an essential process that you can use to optimize your marketing efforts. When creating an effective social selling strategy, you need to understand the different sales funnel stages. What are the Stages of a Social Media Marketing Funnel?

Paid Content 113

Paid Content Social Media Top of Funnel Funnel 113

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

The Pipeline

APRIL 19, 2013

Social media websites are a great sales and marketing tool, there’s no denying it. I would venture to say that most companies have a presence on at least one social media site, and if they don’t, they should! For the online marketing aspect, they are normally specifically designed for use on social media sites.

Social Media 293

Social Media Media Customer Campaigns 293

BuzzBoard

FEBRUARY 15, 2024

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. This fresh content fuels your social media presence and attracts new customers. Regularly report results to the client, demonstrating the impact of the influencer marketing campaign.

Social Media 52

Social Media Influencer Promotion Media 52

SendBuzz

MAY 13, 2023

It’s safe to say that social media has fundamentally changed how we interact, market, and do business as we navigate the digital age. We’ll discuss the function of email marketing in the social media era and why it should remain a crucial component of every marketer’s toolkit in this blog article.

Social Media 52

Social Media Media Email Marketing Campaigns 52

BuzzBoard

FEBRUARY 23, 2024

From a digital marketing perspective, strategic use of social media can be a prime strategy for boosting awareness and generating business leads – especially when harnessing social media influencers and the dynamism of influential marketing. So, how can your agency distinguish itself?

Social Media 52

Social Media Promotion Influencer Media 52

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

Social Media 98

Social Media Media B2B B2C 98

Act!

APRIL 16, 2024

How then, can your commercial real estate business personalize your marketing campaigns ? The same also applies to social media and your website, among other channels. How can insights from CRM data drive personalized marketing campaigns? These insights can give you a glimpse into where your marketing campaigns are going.

Campaigns 52

Campaigns Real Estate Ideal Customer Profile CRM 52

BuzzBoard

FEBRUARY 23, 2024

Particularly for sales professionals focusing on small and local businesses, leveraging a few crucial strategies can greatly aid in distinguishing your services. The initial strategy to consider is the effective utilization of social media to captivate the attention of your target market.

Social Media 52

Social Media Ideal Customer Profile Media Lead Rank 52

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media B2B 133

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52

SalesFuel

MARCH 1, 2024

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. Here’s how you can use email to drive brand loyalty during your client’s next campaign. So, personalization is the key to effective email campaign marketing. What Email Traits Inspire Customer Loyalty?

Loyalty 52

Loyalty Campaigns Marketing Ideal Customer Profile 52

BuzzBoard

FEBRUARY 8, 2024

Effective Strategies to Optimize Digital Marketing Campaigns for Small Business Clients Small and local businesses often find it challenging to initiate effective digital marketing campaigns. Utilizing social media platforms, which provide a cost-effective way to reach a broad audience, is also effective.

Small Business 52

Small Business Small Business Campaigns Ideal Customer Profile 52

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. It’s clear that properly utilized social media marketing can dramatically increase visibility and sales for any local business.

Social Media 52

Social Media Media Twitter Marketing 52

Nutshell

APRIL 11, 2023

A surefire way to get leads to take notice of your company is by creating personalized and targeted campaigns. Targeted marketing and sales campaigns can drive more revenue for your business by directly appealing to your target audience. But how do you create those personalized marketing campaigns in the first place?

Campaigns 62

Campaigns Buyer Persona Segment Social Media 62

BuzzBoard

JANUARY 24, 2024

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Meet them where they are in their current digital journey.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Nutshell

AUGUST 21, 2020

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. Having a better understanding of your ideal buyer on a user level will make your marketing campaigns a lot more successful. Target users.

Campaigns 142

Campaigns Marketing Social Media How To 142

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. .

Paid Content 82

Paid Content Social Media Consumer Media 82

Pipeliner

APRIL 26, 2021

Did you know that over 2020, the number of active users in social networks has increased by 13% (490M)? It is, and to do that easily, you can use high-quality social media automation tools and services. This will help you to automate social media marketing for your brand. Read on to choose one for yourself.

Paid Content 98

Paid Content Social Media Media Ideal Customer Profile 98

Pipeliner

FEBRUARY 22, 2020

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. While social media continues to be a large part of how consumers spend their online time, shopping isn’t a high priority. This illustrates the value social media has in fostering brand loyalty.

Social Media 81

Social Media Media Consumer Survey 81

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Make each piece of content valuable to your audience (read: not just sales copy). Build Your Brand on Social Media.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Nutshell

APRIL 21, 2023

Measuring the effectiveness of marketing campaigns is crucial for businesses to understand their campaigns’ return on investment (ROI). By measuring campaign effectiveness, companies can stay on top and rest easy knowing they’re boosting their marketing strategy’s success.

Campaigns 62

Campaigns Marketing ROI How To 62

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it! Organic Jam.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

The Pipeline

SEPTEMBER 13, 2021

Brooke Friendly is an experienced Marketing Director developing diverse customer solutions and revenue generating campaigns through new and innovative content for digital, web, video, radio, print & social media on a national scale. Listen to other episodes here.

Scale 308

Scale Social Media Loyalty Campaigns 308

SBI

DECEMBER 17, 2019

Social Selling: 6 Ways to Leverage Social Media to Sell More. Nowadays though, there are a number of high-performing sales tactics you can use to nurture your leads and turn them into customers – and in this blog post, I’m going to focus on one of them: Social selling. Track social mentions to find more prospects.

Social Media 103

Social Media Social Selling Media Influencer 103

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Email Is Compatible with Every Part of the Sales Funnel Effective Zoho email marketing campaigns and other approaches have the advantage of middle and bottom-of-the-funnel content.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185

Hubspot Sales

JANUARY 4, 2021

While those first few phone calls may cause your heart to pound and your forehead to perspire, a calling campaign can be an incredibly lucrative endeavor for those who decide to brave it. This task gets even easier when you know how to properly plan and execute a calling campaign for your business. What is a calling campaign?

Campaigns 120

Campaigns How To Cold Calling Telemarketing 120

Pipeliner

OCTOBER 18, 2019

There is no doubt about social media being the brand butler of the century. It has paved numerous pathways for merchandisers to base their marketing campaigns on. Social media has become the common space for producers and consumers to share their interests, needs, and yearnings.

Social Media 75

Social Media Media Hiring Campaigns 75

Nutshell

FEBRUARY 20, 2024

A landing page is a standalone web page designed for a specific purpose, typically aligned with a particular marketing campaign. It’s called a landing page because it’s the first page targeted visitors land on when they click on your campaign link. DOWNLOAD Want to generate more leads? (Of Of course you do.) Download it today!

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

SalesFuel

FEBRUARY 28, 2024

Andrei Lintz, an account executive of six years for Bonneville Seattle , has been using AdMall since the company subscribed to it a couple years ago, and since then, has used it’s vast array of research tools to assist him with closing sales. For this campaign,] I’ve been working with the owner and their director of operations,” said Lintz.

Campaigns 52

Campaigns Closing Hiring Face-to-face 52

Appbuddy

DECEMBER 19, 2022

Let’s take a look at five of this year’s most clickable email campaigns for answers. But they don’t stop there—this newsletter campaign is used to encourage subscribers to expand their knowledge and use of composting in their own homes. . Why was this campaign so effective? 1. Ethique . What made it clickable.

Campaigns 94

Campaigns Email Marketing Marketing Discount 94

Smooth Sale

OCTOBER 28, 2021

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. To Always Include in Your Campaign.

Campaigns 78

Campaigns Marketing Advertising Advertising 78